Answering its customers’ clear calls for more environmentally-friendly display systems, Eurostand Display has wasted no time in expanding its already wide product range to satisfy this demand.
The Essex-based trade-only display specialist has launched its Planet range to provide what the company says is a greener alternative to conventional display systems. The range is a high-quality portfolio of roll-ups, tension banner and literature display stands built to exacting standards using only renewable, high quality bamboo.
Eurostand Display’s National Account Manager Sam Mooney works closely with his trade clients and says he has heard the voice of the green consumer growing ever-louder in recent months.
‘There’s definitely been an increase in the number of people consciously and deliberately seeking out ethical options when making their consumer choices,’ he says. ‘With our Planet range, people get enormous satisfaction from being given the opportunity to choose products that align with their own ethical values.’
With the great majority of display products manufactured from materials such as aluminium, systems crafted from natural, renewable and recyclable materials are increasingly desirable as alternatives. Having long been recognised as an excellent manufacturing material in Asia, the enormous benefits of bamboo are now being realised globally.
The entire lifecycle of products in the Planet range is positive, says Mooney: ‘Sure, it is about producing products made from materials that come from sustainable sources. But it is also important that when the products reach the end of their useful life, they are recyclable and, ultimately, biodegradable.’
Bamboo crops are entirely sustainable and, unlike traditional hardwood, can be harvested every year without destroying forestry. The plant’s shoots grow to maturity in only 4-6 years and so, as a crop, it is endlessly renewable.
Products within the Planet range are also protected with an eco-friendly lacquer coating to further enhance their natural look and feel. This coating has also passed rigorous testing under the REACh (Registration, Evaluation and Authorization of Chemicals) regulations – the latest European Community regulation on chemicals and their safe use.
‘Properly-treated bamboo is ideal for display products as it doesn’t swell, shrink or mark in the manner of hardwood,’ says Mooney. ‘It is also lightweight, durable and elegant. Plus, like all Eurostand Display’s products, our Planet range comes with a five-year guarantee.’