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HP today announced that Simpson Group has invested in an HP Scitex FB7500 Printer to offer a short-run, high-quality, quick turnaround digital service for point of purchase  (POP) and point of sale (POS) applications.

Simpson Group was established in 1972 as a conventional screen printer. It operates from two production sites, its head office, based in Washington, Tyne and Wear and Heathrow, Middlesex, where it installed its new HP Scitex FB7500 Printer. Simpson Group specialises in the design and production of high-quality, branded in-store advertising for well-known retailers.

Offering its customers a range of screen, lithographic and digital capabilities, the company decided to purchase its new equipment after establishing that up to fifty percent of the jobs it was producing on its conventional equipment were ideally suited to digital production, with limited runs of between 150 to 250 copies.

The HP Scitex FB7500 offers high application versatility with its ability to print on both flexible and rigid media.  Offering a combination of adaptability and high-productivity it also has a range of features designed to maximise throughput. Its three quarter automation and the highly accurate and intuitive loading mechanism provide the productivity and efficiency needed to complete jobs quickly.

"We first invested in a digital printer eight years ago and since then we have seen the technology develop and mature as a robust industrial tool," said Mark Simpson, chairman, Simpson Group. "With our FB7500 there are no compromises on quality. With the printer's high levels of automation, we are able to get instant feedback, ensuring that colour consistency is easy to achieve. Other benefits to our customers include, fewer wasted prints - compared to conventional printing and streamlining our workflow by eliminating the lengthy process of plate-making for quicker turnaround times on short-runs."