Following a positive year of growth and with new staff in place to take the business forward in 2015, long-standing Mimaki customer Rocket Graphics has added a third JV33-160 to its already extensive print capacity as it gears up for further expansion.
Based in Watford, UK, Rocket Graphics produces an extensive range of large format digital production of branding and signage for events, exhibitions and retail as production director, Phil Eames explains: "We work hard here at Rocket. We have many jobs with a 24 hour turnaround and we run our printers continuously, day and night. Our Mimaki JV33s are a real asset in this sense as they feature an Uninterrupted Ink Supply System (UISS) allowing switching between two cartridges of the same colour automatically, giving us long unattended print runs overnight. It doubles our productivity without doubling our staffing costs, which makes great business sense."
Rocket's team has a fluid and flexible approach to how it operates and embraces the challenges of working with diverse customers, both at home and abroad. It was the acquisition of a high profile print contract in the USA that prompted Rocket's investment in a third Mimaki JV33. "We added a third Mimaki to our portfolio in order for us to complete a large job in America, printing graphics for a very large sector of the exhibition," explains Eames. "We sent a team of installers out there to ensure a smooth transition from production to display and we even shipped one of our Mimaki JV33's along too in case there were any last-minute changes to be made. We like to go the extra mile for our customers, and the Mimaki certainly went the extra mile with us!"
Mimaki reseller, Granthams Graphic Technology supplied and installed Rocket Graphics' JV33 and provided support in shipping the printer to the USA and back as part of the campaign. Grantham's general manager, Kirsty Reader, says: "We have supplied Rocket Graphics with several Mimaki printers and have been their consumables partner for some time, so it's natural to want to assist them wherever we can. They have great vision and are attracting some big contracts and we wanted to share our knowledge and expertise of the printing industry – and Mimaki printers more specifically, to help them get the best out of their business."