The impending addition of the JETRIX KX7-S meant that not only did New Ink need to find new premises to fit the 2.5 x 3m flatbed, they had to remove the front of the building!
With so much investment at stake, the New Ink team recognised they would need to make some radical changes to their current set-up in order to accommodate such a large format printer. However, not daunted by the task, they quickly identified a convenient shop just metres from their current premises. With some internal refurbishment to make it more open plan and some external work to enable the printer to be manoeuvred in, the ideal location was found.
As a specialist digital printing company, New Ink prides itself on the kit it uses to produce high quality projects, in rapid time. Therefore it was imperative to find a printer that could live up to this expectation. With a fine art resolution of 1440 x 720 dpi, down to a production resolution of 1440 x 360dpi, the KX7-S really meets these demands while also achieving productivity speeds of up to 60sqm/hr.
When asked, why did you choose a JETRIX printer? Andy Kordowski, Large Format Manager said: “Really it was because although our latex printer is great at delivering, we were increasingly finding that we needed a flatbed too. We explored a few options, but the JETRIX just kept coming up as our preferred option. It does everything we need it to do. The key things for us were that they are clearly built to last, you have the ability to pause the machine mid job and you can print on media up to 100mm deep. This combined with the warranty and that the primer is already in the inks meant it was the perfect choice.”
The Head of National Sales – Ben Woodruff, further iterated: “More and more we are finding that once people see for themselves what a JETRIX printer can do, they are then convinced that it is the right large format printer for them. We are delighted to support New Ink in their business expansion and extremely proud that they decided to choose a JETRIX printer.”