Casablanca, Morocco-based printing company Visual Impact has chosen the EFI VUTEk GS2000LX wide format printer to differentiate itself and provide added value in the digital printing markets.
Founded in 2000, Visual Impact was among the first digital printing companies in Morocco. It now employs about forty people and has greatly diversified its offerings.
"Over the years we have expanded our skills and developed completely integrated visual communication production", explains Nabil Mikou, founder. Visual Impact is now able to provide A to Z management of projects that include the production of structures, stand layout, signs, vehicle decoration, flags and bunting, etc. "With the arrival of presses from China, we have seen a fall in prices and drop in average printing quality. For us, there was no question of standing strong in the digital market. We have chosen to differentiate ourselves by providing added value and high quality. This is why we took the advice of Saga Digital and invested in an EFI VUTEk GS2000LX."
The GS2000LX provides eight-colour plus white and three-layer, in-line printing for outstanding image quality. It has two resolutions: true 600 dpi (24 pL) or 1000 dpi (12 pL) selectable. It also guarantees changeover from rigid to flexible substrates in less than one minute. With 186 m²/h and 45 1.20 m x 2.40 m-size sheets per hour, it is highly productive.
The ability to print point-of-sale advertising directly onto the substrate (instead of printing on vinyl and then having to laminate), as well as the ability to print white ink on transparent substrates, produce mirror printing, selective white effects, reverse indoor window stickers, etc. offer new opportunities.
"The VUTEk has allowed Visual Impact to attack new markets with very demanding colour-rendering requirements: events, stage decoration, photo exhibitions, interior design. We mainly use innovative new substrates, such as honeycomb cardboard, that are still not found very often in Morocco. It's another way to differentiate ourselves,” adds Mikou.
The ecological aspect is a plus. The new printer does not emit VOCs (organic volatile compounds), uses fewer consumables, reduces waste and has low energy consumption. As for productivity "the printing time has been reduced to 25 percent of what it was with the old printers, and immediate LED curing gives us a significant saving in time for markets like events, where time is often of the essence,” concludes Mikou.