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Durst Rho 500r

Color Graphics Inc., a full-service professional imaging business located in Salt Lake City, UT, has recently installed the five-meter Durst Rho 500R superwide roll-to-roll UV inkjet printer. Color Graphics was one of the first in the US and first west of the Mississippi River to add the Rho 500R to its shop floor.

Color Graphics also has installed a Durst Rho 800 large-format UV inkjet printer in order to transition the bulk of its large-format fulfillment to quality Durst Rho output, and also to position the company for growth, said Guy Timothy, president Color Graphics. "The idea is to upgrade our technology and our capacity. But we also wanted to partner with a company that would work with us to help us grow our business."

Color Graphics is employing its new Rho 500R primarily for higher-end retail and POP applications. Timothy said its ability to print three different images on three separate media rolls simultaneously across its five-meter width "was huge for us," and that the 500R delivers "the best print quality available."

A major factor is the cost of operation of the 500R. "We anticipate a 3.5 percent cost savings over our current printers—even with the capital expense factored in," Timothy said. "That's significant. The change we're making to Durst has brought our ink costs alone down about 50 percent."

Timothy said the Rho 500R "adds to our ability to handle an entire campaign for a client. It adds important capabilities to our range of service because of its versatility and capacity, and because it prints five meters wide, along with the ability to print white in line with process colors. It runs continuously with minimal maintenance. And the people at Durst have been taking good care of us every step of the way."

"This is the equipment that will take our business to the next level, help us satisfy more client requests and position us for growth," he said.

"We appreciate the confidence Color Graphics has shown in Durst, and we're very pleased to have the company as a valued client," said Christopher Howard, senior vice president of sales & marketing, for Durst US. "Color Graphics is the kind of company we like to do business with—creative, forward thinking, anticipating client needs, always looking to improve their offerings and their performance. We're delighted to be playing an important role in their success and we look forward to a bright future together."