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Cross Media 2012

Fujifilm has said that Cross Media 2012 - scheduled to take place in London on 3rd and 4th September - is the 'ideal platform' to demonstrate the benefits of its recently launched XMF ColorPath cloud-based colour management system. Designed to help printers calibrate equipment and maintain compliance to printing standards, the system can work across multiple print processes, including offset, digital and screen, helping printers maintain colour consistency across these processes.

Differences in colour can have a huge effect on a finished product, so for a printer to have a good system in place that makes it easy to remain compliant to standards such as ISO 12647-2 is a big benefit. As well as improving the consistent look of print across multiple processes, a recognised colour management system can also help printers retain customers and grow business, selling upstream to corporate brand owners - where colour consistency is critical.

Fujifilm’s comprehensive colour management system is made up of two main components:

  1. XMF ColorPath Organizer - a set of colour management configuration tools that are included as standard in a new module within Fujifilm’s XMF Workflow version 5. This module manages the application of colour profiles within the print production process.
  2. XMF ColorPath Sync – a cloud-based colour management system for managing colour to the ISO 12647-2 standard across many different print devices. The solution is all managed via a web browser, with even the spectrophotometers plugged directly into the web browser, so there is no software client to install. In addition to creating device link profiles to match ISO 12647-2, XMF ColorPath Sync will also check compliance to the standard and when conditions such as variations in humidity or media stock cause devices to drift out of compliance, XMF ColorPath Sync will create on the fly colour corrections to re-align the colour output to the standard.

When colour charts are measured by XMF ColorPath, delivery of colour measurements to the cloud is automatic, so too is the delivery of ISO TVI (Tonal Value Increase) curves directly into the RIPs used to drive the various printing devices. So not only are savings made by reducing colour errors and hence ink usage, but XMF ColorPath also improves the automation and efficiency with which colour is managed across in-house print devices, or across multiple print locations.

John Davies, business strategy manager, workflow, FUJIFILM Europe, comments, “We are excited to be able to use Cross Media 2012 to explain to the different mix of visitors how a good colour management system is critical in the execution of campaigns using different print processes. It’s a great opportunity for us to educate both printers and print buyers about a technology that really can simplify production and help fulfil the requirements of brand owners.”

Fujifilm will be exhibiting on stand 154.