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X-Rite, Incorporated, the world leader in color management, measurement and communication technologies, recently launched XritePhoto.com.  Designed for photographers as both a colour resource center and online community, the all-new website offers anyone involved in digital photography a robust and interactive learning resource, as well as a fun place to learn, explore, and exchange ideas as they relate to colour.

A virtual showcase for every level of photographer and interest, XritePhoto.com is designed to provide easy access to tips, tricks, tools and technology about colour management, and the impact colour has on the digital workflow. A good example is the online colour IQ test, an easy way for photographers to learn how well they see colour by dragging and dropping colour chips into order according to hue.  The site offers an instant test score, and is easy to share and pass along to colleagues and friends.

"We created XritePhoto.com as a true community resource where every photographer can access all things colour. Visitors can participate in our blog, test their colour vision, sign up for a webinar, access our colour experts, view educational videos, learn from our Coloratti pro community, or enter on-going contests, " states X-Rite's Strategic Marketing Director, Photo Liz Quinlisk.

 

A Virtual Community For All Things Colour

The community feel of XritePhoto.com comes from those who populate it, including many of the top shooters working today. Dubbed the X-Rite Coloratti, these pros are longtime supporters and implementers of colour managed workflows. The all-new site invites interactive participation from around the world, with multilingual landing pages, local-language webinars, and locally held events. In addition to the online color IQ test, other user-friendly tools that combine to create a robust learning environment include:

A blog that offers the perfect forum for idea and information exchanges, as well as finding colour workflow techniques that make colour simple.

"NTK – Need to Know" PDFs on popular colour topics such as technical "know how" from the experts.

Educational and Inspirational videos on photography and product usage from pro photographers.

Palette creation tools to easily create and share colour palettes.

Pages dedicated to the hottest trends, tips and technologies including:

  • Important issues like "the importance of monitor calibration,"
  • Key resources like "printer settings," and
  • X-Rite Colour Expert Support.

Easy product selection for "at a glance" comparisons.

In-depth product information, including related reviews, promotions and "where to buy"