Category: Prepress & Design
Premedia specialist rebrands international operation to reflect its success in the global photobook market
Pre-media software specialist, TranseoMedia has announced it is rebranding its rapidly expanding international operation as TAOPIX™ to better reflect the strategic direction of the business, which is now focused on selling its proprietary photobook software, TAOPIX™ to a global marketplace.
Says James Gray, CEO, TAOPIX™: “The rebranding of the international side of our business to TAOPIX™ is part of the company’s long term commercial strategy to move further towards establishing itself as a leader in the global photobook business where our proprietary photobook software, TAOPIX™, has seen extraordinary success over the past 18 months.”
Mr Gray says when TranseoMedia was launched as a premedia specialist two years ago, it had three products to offer the UK market: DirectSmile, iWay, and its own photobook software, MediaAlbum (now TAOPIX™). Since then, the international photobook market has exploded and the company is seeing global demand for its photobook product exceed all expectations and sales projections. “Our key global markets already know us as TAOPIX™,” continues Gray. “So, as a result of this and the huge success of our photobook software, we have made a decision to more closely align the company and product brands at the international level so we are more easily identified as a single brand in all the regional markets we are now working in.”
In the UK, the company will remain trading as TranseoMedia UK, where it will continue to be the exclusive UK distributor of DirectSmile’s image personalisation software and its own TAOPIX™ photobook solution, as well as a reseller for PressSense’s web-to-print system, iWay. Gray adds: “UK customers will see no change in the level of service and support they have received to date. As TranseoMedia UK, we remain committed to the UK
market and to our image personalisation and web-to-print and products.”
In line with the new international positioning, the latest version of the company’s website www.taopix.com will also go live on 30th June 2009. “The new site will host an extensive range of new interactive functions,” continues Gray. “Primarily, we want the site to act as a comprehensive photobook information resource. Customers will be able to use the site to watch tuition videos to further increase their skills and knowledge in this area. There is also a section dedicated to outlining all the commercial opportunities our photobook solution offers.
“Our TAOPIX™ photobook software solution is unique in the market and it has now become by far our best selling product. We also know we are still only touching the edge of this global market, so the scope for the continued growth of this product internationally is enormous. In fact, we will also be announcing the opening of regional offices later in the year to further help us build our presence in key regional markets.” concludes Mr Gray.