By participating in the Sign Middle East trade show in Dubai from January 24 to 26 2011, Caldera was looking to increase its presence and support in the African and Middle Eastern markets. Sign and Graphic Imaging Middle East is a specialised event dedicated to the Middle East’s signage, outdoor media, screen and digital printing industries. It’s the largest and the longest running show in the region and attracts both exhibitors and visitors from across the UAE, Egypt, Lebanon, Iran, Iraq, India, Pakistan, East Africa etc.
For Pascale Iskandar, Sales Area Manager for MEA, "This venue is the most important for the Middle East and Africa zone. Our presence here is very important in order to give support to partners including Graphic International, System Middle East and Giffin Graphics, but also to present our newest innovations and products to WFP clients."
The Caldera RIP solutions were strongly presented on the show, driving the majority of the printers on the Seiko, HP, Durst and Mutoh booths.
"The presence of Caldera technicians helped us to strengthen bonds with partners and present the new features of the V 8.01, especially the Adobe PDF Print Engine. We are very enthusiastic about the fact that our regional distributors have a strong technical level and an excellent knowledge of Caldera’s solution. This should be highly beneficial to current and future users, " commented Patrick Zimmermann, Training and Support Director
The Adobe PDF Print Engine (APPE) is an option of the Caldera RIP, developed in partnership with Adobe, which optimises the previewing and printing of PDF documents at different stages of the professional print workflow. This option enables native rendering of PDF files, without conversion to Postscript, helping to ensure that complex designs and effects (drop shadows, gradients, transparencies…) are efficiently and reliably reproduced through the PDF standard.
"African and Middle Eastern print professionals appreciate that Caldera solutions are easy to set-up and a reliable production oriented product, even though they are highly technical. Our products give them the autonomy necessary in their geographical context, enabling them to concentrate their efforts on servicing their clients and projects," added Sebastien HANSSENS, VP Marketing.