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InfoTrends has announced the release of its global forecast for the Print Production Workflow Software Market for 2009 through 2014. While this market, like many others, experienced a notable drop as a result of the recent economic downturn, InfoTrends believes that it is beginning to recover and will experience sustained growth through the next several years, at an average yearly rate of just over 5%. International markets, especially in emerging economies like Latin America and Asia Pacific, are also expected to be a significant source of growth.

Alex Sumarta, a Director at InfoTrends, stated, “This market faced a lot of challenges in the last couple of years, and the 2009 numbers reflect those trying times. We have already begun to see improvements in 2010, however, and we expect that growth to continue for the foreseeable future.

Advancements in technology and changing communication methods are among the growth drivers in this market. New software provides vast improvements in workflow efficiency as well as increased personalisation of communications materials. Today’s marketers are evolving toward a multi-channel approach, and that is evidenced by the fact that multi-channel software managed to attain growth even during the recent economic dive.

A rebound is expected for most segments as there is some pent-up demand, particularly regarding customised communication and e-enablement solutions. Although some organisations continue to hold off on investments, print service providers need software solutions to diversify into higher-margin offerings. Investments are also a must for maintaining an automated and cost-effective workflow, which is essential to business success.

InfoTrends has released two forecasts on this market that are available for purchase. They are: Global & North American Print Production Workflow Market Forecast: 2009-2014 and Global & Western Europe Print Production Workflow Market Forecast: 2009-2014.