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EFI Midmarket Print Suite

Electronics For Imaging, Inc. has reported that Helsinki, Finland-based Lönnberg is implementing EFI's Midmarket Print Suite workflow solution with award-winning Pace MIS/ERP software at its core plus key components for imposition, data collection and analytics, eCommerce and cross-media marketing.

The new workflow suite will drive end-to-end efficiencies for Lönnberg's display, signage and graphics operations, as well as its general commercial printing business. Improvement the company is gaining with the suite's newest version include an upgraded superwide format component database for easier estimating, planning and management in dedicated signage and graphics production printing environments, as well as a new workbench tool and deeper integration with imposition and fulfilment components.

Lönnberg, a full marketing/print service provider covering areas such as point-of-sale marketing, commercial printing services, pre-media and design services, packaging and labels, had been using a local, customised MIS/ERP system for the past decade. The company's needs have changed over time: The number of individual orders per year has increased significantly while, at the same time, the average order value has decreased. As the market evolved, Lönnberg found its old system could not adequately handle its requirements, driving the company to invest in a new, system for the future. Automation, fewer touch points, adaptability to the market environment and the integration with other systems and applications were key criteria.

After extensive due diligence and a shortlist of four vendors, Lönnberg decided on the EFI offering. Much to the satisfaction of Lönnberg CEO Jarkko Viheriävaara, implementation of the project started in March. "Currently we are inputting the basic data into the system, where the EFI team are tailoring it according to our needs," he said. "EFI has a solid process in place for the Midmarket Print Suite implementation and we are looking forward to the positive results."

Viheriävaara has been particularly impressed with the EFI Midmarket Print Suite's shop-floor data collection component. "In our business, schedules are changing all the time and delivery times are increasingly shorter," he said. "Therefore, accurate and up-to-date data and job information regarding the production flow are extremely important to our success."

The domestic market is Lönnberg's focus, with its business philosophy being based largely on fast and flexible and local service. "By improving our efficiency with the EFI Midmarket Print Suite and the Pace MIS/ERP solution, we feel like we will have many opportunities to grow our market share further," said Viheriävaara.

"We are excited to see that EFI was chosen to be the long-term solution for Lönnberg, they represent a new and exciting market for our software products and we look forward to many years of partnership with them," said Paul Cripps, EFI Vice President of Sales for the EMEA region.