ArtSystems the UK specialist wide format solutions distributor and Caldera the French RIP vendor has announced a new strategic partnership that will see ArtSystems including the Caldera RIP range in its portfolio.
The move further consolidates the position of both companies in the high-end HP UV and HP Latex markets, whilst creating new opportunities in other sectors.
“The Caldera range gives us a true high performance RIP at the high end for our increasing involvement within the HP Scitex market. It also gives us the means to address new business in the grand format sector in general that we currently cannot” said Andrew Edwards, ArtSystems, Sales Division Manager Sign&Display
He adds, “This is just the start of our activities to promote Caldera to our partners over the coming months to enable them to start to include Caldera in their business.”
“We are very enthusiastic about this new commercial alliance. ArtSystems is an established professional which will give our Caldera customers and prospects a high level of service,” comments Caldera’s VP of Marketing, Sébastien Hanssens.
The Caldera RIP can be seen in action with ArtSystems at Sign&DigitalUK 2011 at the NEC this month on the HP Scitex FB500 as part of a wider launch campaign to promote the Caldera range to ArtSystems partner resellers.
