According to the organisers, prospects for viscom düsseldorf 2011 are bright. Close to 300 exhibitors have now announced their participation in the international trade fair for visual communication technology and design. By the time the fair opens, this number is expected to rise to about 320. More than a third of the companies exhibiting at viscom this year come from abroad – the most prominently featured countries incluce Austria and Switzerland, the Netherlands, Poland and the United Kingdom.
Viscom organiser Reed Exhibitions Deutschland is also very optimistic regarding anticpated visitor numbers. Since 2006 these have increased from 6,715 to 11,660 at last year’s Frankfurt-based viscom event – an increase of more than 70 percent – and this trend is predicted to continue.
Key industry players and young entrepreneurs at viscom
The viscom exhibitors represent all segments of visual communication, from classic advertising technology to digital printing through to digital signage applications and point of sale solutions. Key industry players like Hewlett-Packard and Canon will be there, but also many young companies and first-time exhibitors.
DV Signage Europe, for instance, will be exhibiting at viscom for the first time this year. With its range of displays, playout systems and presentation technology, the company expands the scope at the Digital Signage World.
Another newcomer is Seiko Instruments, a leading company in the field of large format printing, or Macron, also at home in digital printing. First-time exhibitor Fahnen Herold offers textile and vinyl printing. Among the new faces at viscom is Comhan Holland with its aluminium systems for the sign, display and light advertising industry.
Customised Design Forum: The multifaceted world of digital printing
A main focus of viscom düsseldorf 2011 will again be digital printing technologies. Exhibitors include Agfa Graphics Germany, EFI, Fujifilm Sericol Deutschland, Macron, Mimaki-nbh, Multi-Plot Europe, Mutoh Deutschland, Océ-Deutschland, Roland DG Benelux, Sihl Direct and the Spandex Group.
The exhibition area will be complemented by an extensive supporting programme focused on the subject area and the Customised Design Forum. In cooperation with the raumPROBE materials agency, rgf – Ring Grafischer Fachhändler, FORTEAM Communication and Mutoh Deutschland, the newly established Customised Design Forum at viscom offers everything related to the digitally printed world. In the “print design!” special exhibition, part of which is an Architects’ Lounge, and in the “Customised Design meets Materials” materials exhibition many examples of applications including the respective technologies will be on display. The “From pixel to product” presentation and the Customised Printing Workshop complete the offer.
Fair within the fair: Digital Signage World
As a “fair within the fair,” the Digital Signage World is dedicated to digital advertising and information systems. Companies represented in the exhibition area include Epson Deutschland, Samsung Electronics, Macnetix, Cittadino or MMD Philips. The exhibitors will be presenting hardware, software and complete solutions, examples of applications from the retail sector, information and guiding systems, interactivity and content. An important part of the Digital Signage World is the presentation of the award nominees. The Digital Signage Best Practice Awards are granted to particularly creative, innovative and successful digital signage projects. The Digital Signage Days lecture programme offers visitors an overview of the latest developments and trends in the Digital Signage segment.
Second edition of the DISPLAY/PoS World
Many manufacturers and suppliers of display, PoS and packaging solutions have already made firm bookings for viscom. Among them are OECHSLE Display Systeme, Run Retail United and Jansen Display. After its premiere last year, in 2011 the DISPLAY/PoS World at viscom groups manufacturers and suppliers of display, PoS and packaging solutions in one area for the second time. The traditional display SUPERSTAR, an award for the DISPLAY/PoS segment, will also be presented once again at the trade fair by publishers display Verlag in cooperation with viscom organiser Reed Exhibitions.
Industry information during, before and after the fair
In addition to the attractions at the special areas, viscom offers all groups of visitors an extensive lecture programme. For example the lectures on Media Production will be a source of valuable information and knowledge for day-to-day work. Another novelty is the LED Summit which offers the possibility to learn the basics of light and lighting and the Textile Summit. The topics here are trends and innovations in textile printing, modern materials, processing possibilities and printing technologies. Themes from all fields of visual communication will also be covered at the daily Lunch & Learn sessions.
In addition, the viscom blog is a source of news and information about the advertising industry and visual communication (www.viscomblog.de) during, before and after the trade fair.
