Editorial Policy — Large Format Review
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Large Format Review exists to help keep the commercial print industry informed.
We focus on developments that matter to people making real-world decisions—whether that’s investing in equipment, managing production, serving customers, or growing a print business. In practice, that includes signmakers, print service providers, production teams, commercial managers, and the wider supplier ecosystem that supports them.
We are a commercial publisher, and we are open about that. Advertising, sponsorship, content services, and lead-generation activity all contribute to sustaining the platform. That’s a normal part of B2B publishing, and we aim to be as transparent as possible about how it works.
What we publish
We publish news, analysis, commentary, and industry knowledge relevant to the commercial print sector.
This often includes product launches, technology developments, partnerships, installations, events, investments, and other supplier-side activity that connects to real-world use in the market.
We tend to prioritise material that is specific, timely, and useful. Not every announcement carries the same weight, and part of our role is to focus on what is most likely to be meaningful to our audience.
Alongside news, we also publish more in-depth or thought-led content where it helps readers better understand a topic, follow industry shifts, compare approaches, or make more informed decisions.
What we are less likely to publish
We try to avoid publishing material that lacks clarity, substance, or relevance.
For example, content that is highly speculative, overly vague, or primarily promotional without offering meaningful information may not be a strong fit for our audience. Similarly, where claims are difficult to support or context is limited, we may choose to pause, question, or not proceed.
This is not about drawing hard lines in every case, but about maintaining a level of consistency that helps readers rely on what they find here.
Our editorial approach
Our aim is to publish content that is relevant, fact-based, and useful to our readership.
Trade publishing operates differently from traditional journalism. Much of the information that matters in this sector originates from suppliers, manufacturers, distributors, and event organisers. That is part of how the industry communicates.
When assessing material, we typically consider:
How relevant it is to our core audience
Whether it offers something new, useful, or noteworthy how clear and attributable the claims are whether the source is credible and appropriate for our platform how the content should be presented or labelled (editorial, sponsored, or a combination).
These are guiding considerations rather than rigid rules, but they shape how we decide what to publish.
Speed and accuracy
We aim to publish news in a timely way.
Timeliness matters in a fast-moving industry, and publishing promptly helps ensure information is useful when it reaches readers. At the same time, speed needs to be balanced with care.
Where details are unclear or incomplete, we may take additional time to verify, refine, or request clarification before publishing.
Commercial relationships and editorial independence
Large Format Review is commercially funded, and we work with companies across advertising, sponsored content, campaigns, and lead generation.
These partnerships enable visibility, reach, and communication within the market. At the same time, editorial decisions remain guided by relevance, credibility, and audience value.
Commercial relationships may shape how content is presented or amplified, but they do not automatically determine what is published or how it is positioned. Maintaining that balance is important for both readers and partners.
Sponsored and partner content
We work with partners to produce paid content that is informative, clearly presented, and relevant to the industry.
Paid content can be valuable when done well. The key is that it remains useful to readers and is appropriately identified, so its context is clear.
Selectivity and reputation
We are selective in what we publish because selectivity contributes to overall quality.
There is a large volume of industry material available, and part of our role is to focus attention on what is most relevant and worthwhile. That inevitably involves making choices, and sometimes deciding not to publish or promote certain material.
This approach helps maintain the trust of our audience while also supporting meaningful engagement for partners.
Corrections and updates
If inaccuracies are identified, we will correct them.
We may also update content where additional information becomes available or where clarification improves accuracy. In a fast-moving industry, information can evolve, and our aim is to reflect that as clearly as possible.
Who we serve
We serve the commercial sign and display print industry by helping its participants stay informed about developments across the market.
This includes both suppliers and readers. Suppliers are often the source of innovation and change, while readers rely on clear, relevant information to make decisions.
These roles are interconnected, and our aim is to support both in a way that is transparent and balanced.
Our position
Large Format Review operates as a specialist industry publisher within a commercial environment.
We work with partners, build audience, and publish regularly on developments across the sector. Our aim is to balance commercial realities with editorial judgement, maintaining a platform that is credible, relevant, and useful.
The goal is not to be absolute.
The goal is to be consistently informative, considered, and worth reading.
