William Smith has added three new colours to the Avery Dennison Supreme Wrapping Film range, with immediate availability.
The new additions, SWF Gloss Metallic Frozen Wave, SWF Satin Metallic Cyber Green and SWF Gloss Park Avenue Blue, expand the popular Supreme portfolio with a trio of modern blue-green tones. All are available now through William Smith online and via its sales teams, in both full and part rolls.
Fresh blue-green finishes for modern vehicle wraps
Colour trends in vehicle wrapping continue to move towards cooler, more refined shades. These three additions reflect that shift, offering installers fresh options that feel current without being over the top.
Gloss Metallic Frozen Wave delivers a bright, energetic metallic finish. Satin Metallic Cyber Green introduces a textured, contemporary look with a subtle edge. Gloss Park Avenue Blue offers a cleaner, more classic tone suited to drivers who want something understated but distinctive.
Lindsay Hutchinson, head of marketing at William Smith, says the new colours respond directly to what wrappers are asking for: “We are seeing strong demand for blues and blue-greens that feel modern but still versatile. These shades give installers something new to show customers, whether they want a bold statement or a more refined finish.”
She adds: “Small shifts in tone can make a big difference on a vehicle. Having the right colours in stock helps our customers win more work.”
Built for performance on the job
Like the wider Supreme range, the new colours feature Avery Dennison Easy Apply RS adhesive technology. This allows the film to be repositioned during installation and makes it easier to remove wrinkles and bubbles, helping installers work more efficiently.
The films offer good conformability, even around challenging curves and recesses, while maintaining their metallic or satin texture. They are also designed for excellent long-term clean removability.
Each colour is available in a 1.52m x 25m roll size.
Lindsay concludes, “Our customers need films that not only look good but also perform consistently. These new additions deliver both style and practicality.”
All three colours are available now from William Smith.
