Innotech has launched the Big Print Network (TBPN), an ambassador programme for wide and grand-format printers, sign makers, and display specialists who want more from their supplier than just a transaction. Membership is free, but each applicant must go through a vetting process to ensure the network provides genuine value to all its members.
The Big Print Network gives carefully selected print businesses first sight of new Innotech products before they reach the wider market. It also offers exclusive member-only promotions and invitations to VIP events and Innotech-sponsored open days at their own premises.
More than a supplier relationship
Kieran Dallow, Head of Customer Experience and Marketing at Innotech, says, “The Big Print Network isn’t about how much someone spends with us. It’s about finding businesses that are genuinely passionate about what they do and giving them a platform to shout about it. We want members to see this as a two-way relationship, and in return we’ll back them with greater access to information, events and offers.”
A welcome pack of branded materials and other merchandise is sent to each new member. Innotech will implement a digital marketing programme to support new members, including a press release to announce their joining. The network also connects members to a wider circle of allied suppliers through the Friends of Innotech programme, offering additional deals and services beyond what Innotech provides directly.
What Innotech asks in return
Members display the TBPN badge on their website, share a minimum of two Innotech-related social posts per month, tag Innotech in projects made with its materials, and provide honest feedback when asked. Membership is reviewed annually.
Kieran concludes, “We’ve got some incredible customers who are real ambassadors for what we do but who have never said so publicly. This gives them the framework, the backing and the community to do that. For newer businesses, it gives them an additional marketing and communications platform to help them grow their company.”
