Blog

Marketing is a continual process of optimisation. Every time you publish a campaign, post a message, or pick up the phone to a client you should increase impact, awareness, response, conversion, or retention. That is according to Optimise, the sixth book in Ricoh’s Guides to Modern Marketing series.

No matter what you’re producing, or for whom, that phrase likely conjures up a specific time of year in your mind.

With the chill of winter now very much in the air, the minds of print service providers, sign-makers and specialist installers begin to turn to how they are going to cope with installing graphics in cold conditions.

It is well known that supply chains have been a challenge of late due to multiple factors. In the following blog, Judy Heft, Supply Chain Director at Nazdar, explains how the company successfully adapted its operations to overcome these testing times. She says:

How healthy is your brand? Is it flourishing or languishing? These may not be questions that print business executives ask themselves often. But they should be.

Sustainability has been a major buzzword in the print industry for a number of years now as print service providers (PSPs) adapt the way they operate in order to reduce their impact on the environment and satisfy the rising customer demand for greener print.