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An increasing number of brands are including some form of interactivity in their marketing as a way of connecting with consumers. This is certainly true for print media, with interactivity fast becoming a common feature on packaging, posters and even business cards. But is it really worth it and how much value does it actually bring? LFR investigates…
Selecting the right ink product is far from an easy process. Whether this is simply trying out a new ink on your printer or purchasing different ink products to support you in producing a new type of work, identifying the best solution is often tricky and time-consuming.
Digital print has been promising broad transformation in corrugated for a long time. Significant progress has been made, but digital print today still only represents and addresses a small subset of corrugated print needs. New approaches are needed to broaden the reach and value of digitally printed corrugated packaging.
Shaun Holdom, Marketing Manager, High End Products, Fujifilm Wide Format Inkjet Systems, explains why, seemingly out of nowhere, hybrid printers are suddenly taking the market by storm. And why they will continue to do so in the future.
LFR takes a closer look at the new HP Latex 630 printer series to find out more about what these latest HP machines offer to users.
Setting up a new business in the print industry is by no means an easy task, especially when you do not have all the equipment required to produce the type of work you want to offer to customers. LFR speaks with David Purcell, Managing Director of Purcell Branding, about how the company’s decision to work with printing partners, rather than invest in all its own machinery, has helped pave a path to swift success during its first year in business.
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