Setting up a new business in the print industry is by no means an easy task, especially when you do not have all the equipment required to produce the type of work you want to offer to customers. LFR speaks with David Purcell, Managing Director of Purcell Branding, about how the company’s decision to work with printing partners, rather than invest in all its own machinery, has helped pave a path to swift success during its first year in business.

Given the advancements in digital advertising technology and its rising popularity among marketers, LFR considers some of the core challenges this poses to printed signage work and what the industry can do to respond.