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A proven, trusted and reliable brand within the cutting solutions segment, Summa has made a significant impact on the industry since launching in the early 1970s, supplying the market with innovative solutions on a regular basis.
Despite the influx of and increased use of digital technologies in the retail sector, print remains a popular choice among brands and marketers as a way of capturing the attention of consumers as they browse the shelves in supermarkets and high street stores.
Elena Rotzokou is Global Extended Producer Responsibility (EPR) Researcher at Ecoveritas. She came to Ecoveritas immediately after completing a master’s degree in English at the University of Oxford.
Following her appointment as Media Product Specialist at systems distributor and service provider ArtSystems last year, LFR caught up with Gemma Norman to find out how she is settling into the new role and to discuss some of the key developments she has experienced so far.
In the graphic installation community, car, boat and motorcycle wraps have always been considered the “sexy" side of the industry. And who can deny it? But for me as a business owner, profits and shareholder distributions are two things that are very sexy to me.
While almost all print and signage businesses have some form of online presence, not all are familiar with how they can maximise this offering to attract more customers. LFR takes a closer look at SEO tools and how these solutions can offer a cost-effective and impactful way of driving more traffic to your website.
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