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Traditionally, the main focus for print service providers has been to promote their services and products to customers to win new and repeat business. However, in what is now an incredibly busy market where many companies are offering similar services, it may be time to alter this approach to help your business stand out from the crowd.
With the undoubted rise in eco-consciousness, sustainability should now be at the heart of print service providers (PSPs)' business operations. The third of HP's series of Coffee Talks - taking place on 14th October 2021 - will focus on circular design and the 10 steps PSPs can take to move to more sustainable business operations.
Window graphics are now regarded by many brands as a key part of the marketing mix. These graphics are an inexpensive form of advertising that retailers can easily apply - themselves - to windows in order to capture the attention of passers-by.
Demand for more environmentally friendly print has been on the rise for some time now, not least in the retail sector where print businesses are coming under increasing scrutiny from their customers to provide more eco-conscious solutions.
Matt Manteit, International Sales Manager at Neschen Coating GmbH, explains how innovative dot-adhesive technology is at the core of quick and easy installation of promotional graphics.
LFR recently spoke with Shaun Holdom, ISA-UK council member and Global Product Manager at Drytac, regarding the latest trends in the signage market as it starts to recover from the global pandemic.
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