The use of wall decals in retail settings is by no means a new concept, with stores around the world having long used these eye-catching applications to help brighten up their shopping environments.
This long-term practice has led retailers to becoming more innovative as to how they work with and use wall decals, deploying them in all manner of creative ways to improve the shopping experience for consumers.
At Discount Displays, we are committed to working with our retail clients to help them achieve exactly this. One recent example is a project we actually worked on for our own office; using Drytac SpotOn White monomeric PVC film to create a large wall chart to map the progress of this summer’s Euro 2024 national football team event. Our staff was able to fill in the scores after each game and track various teams’ progress throughout the tournament.
Welcoming environment
The reality is that wall decals offer so much more than simply decoration; they allow retailers and their print partners to explore a whole range of ideas.
Within shopping environments of all kinds, it is all about creating immersive retail experiences. Take sport stores as an example; using wall decals, you can create life-sized images of athletes and sports action scenes, helping to inspire and motivate customers.
Then there are the opportunities with children’s stores, which call for bright and colourful displays to create a welcoming environment for youngsters - and indeed their tired parents! Working with your clients, you can create applications such as interactive trails and playful animal characters across walls, keeping the little ones entertained while their parents concentrate on shopping.
Other retail environments that benefit from innovative wall graphics include clothing stores. You can print large-scale images of the latest fashion ranges or seasonal collections to capture the shopper’s interest, while the easy nature of wall decals means you can replace them as the seasons change with little fuss.
Benefits for store management
Of course, wall decals do a lot more than simply make the interior of stores look nice; they can serve a purpose from a store management point of view.
For example, you can use wall decals to show guides and charts in fitting rooms inside clothes stores, helping to further improve the shopping experience of customers while serving an actual, tangible purpose.
A similar point can be made when discussing safety signs and notices; instead of spending money on signage, retailers can use wall decals to display safety information in stock rooms and in employee areas. In addition, products like SpotOn White do not damage the surface, so retailers do not need to worry about repair work after signs are taken down.
SpotOn for wall decals
Thanks to its cutting-edge dot pattern adhesive technology, SpotOn White allows for effortless application and removal. This innovation allows retail workers to easily reposition the film without needing specialist fitters, making it an ideal solution for dynamic retail environments.
The film features a high-quality finish to ensure vibrant colours and sharp images, while it offers excellent versatility to users, with the ability to adhere to a range of smooth surfaces.
SpotOn White offers durability for up to three years indoors and six months when used outside. It is almost tailor-made for use in the retail sector - especially for those looking to create something special or unique to help draw the busy, modern-day consumer into their stores.
Authored by Kyle Kerrigan, Technical Manager at Discount Displays
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