If you’re a sports person, you’re also a print person. You might not realise it, but print is a big deal in sports. Naturally, sportswear comes to mind first, but the bigger picture is much wider than that.
It's no surprise that over the past decade wall graphics have become more and more relevant. The explosion of higher quality and more affordable large format printers has enabled graphics companies to offer their customers more than just their standard signs, vehicle graphics and posters.
A recent industry trade show offered me the chance to view lots of new stuff and meet with industry leaders and fellow industry members. At night while sitting at the hotel bar, I overheard an in-depth conversation about inkjet head technology. Yes, inkjet head technology is still a big discussion at trade shows, especially in the hotel bar for some reason.
We are getting closer to the holiday season and the temperatures have started to drop fast in Western Europe. The cold wind is picking up and I’m getting the driveway ready for Santa and his reindeer-pulled sled to come and join us. We definitely don’t want to miss him this year; when the cold arrives, we should be ready to warm up with some hot chocolate and a burning fireplace.
If you're looking for a captive audience for your advertising or branding, you can't get much more focused than an elevator - exterior or interior. Your market may only be exposed to the display for a few seconds at a time - although possibly several times a day - which means it must have an immediate impact. But if you get it right, there's incredible potential for engagement.