Blog

Elena Rotzokou is Global Extended Producer Responsibility (EPR) Researcher at Ecoveritas. She came to Ecoveritas immediately after completing a master’s degree in English at the University of Oxford.

Following her appointment as Media Product Specialist at systems distributor and service provider ArtSystems last year, LFR caught up with Gemma Norman to find out how she is settling into the new role and to discuss some of the key developments she has experienced so far.

In the graphic installation community, car, boat and motorcycle wraps have always been considered the “sexy" side of the industry. And who can deny it? But for me as a business owner, profits and shareholder distributions are two things that are very sexy to me.

While almost all print and signage businesses have some form of online presence, not all are familiar with how they can maximise this offering to attract more customers. LFR takes a closer look at SEO tools and how these solutions can offer a cost-effective and impactful way of driving more traffic to your website.

With such deep knowledge of the self-adhesive sector, Drytac is fully aware of the types of challenges companies working with these materials experience and how difficult it can be to find a solution.

While much has been said and written about making the move into wide-format as a way of growing a print business, what about moving the other way? Can sign and display specialists diversify into other markets, and if so, where should they be looking? LFR Editor, Rob Fletcher, investigates…