Well, Happy New Year to you all! I hope you have made some great new year’s resolutions too! Perhaps stopping smoking, stopping drinking, stopping flying, stopping eating meat, stopping yelling at your dog. Stop, stop and stop!
We are getting closer to the holiday season and the temperatures have started to drop fast in Western Europe. The cold wind is picking up and I’m getting the driveway ready for Santa and his reindeer-pulled sled to come and join us. We definitely don’t want to miss him this year; when the cold arrives, we should be ready to warm up with some hot chocolate and a burning fireplace.
If you're looking for a captive audience for your advertising or branding, you can't get much more focused than an elevator - exterior or interior. Your market may only be exposed to the display for a few seconds at a time - although possibly several times a day - which means it must have an immediate impact. But if you get it right, there's incredible potential for engagement.
Having worked for technology companies for the last 35+ years, I decided to do things differently from now on. I decided that sharing information is better than keeping it to yourself – especially in the printing industry and textile markets where knowledge is often kept close to the heart in case a competitor is looking, might steal your idea or whatever reasoning you would like to come up with.
It's that time of year again: here in the northern hemisphere the leaves are falling from the trees, the nights are drawing in and the temperatures are dropping. While many of us would like to stay indoors with a warm drink, work goes on - and that means installing graphics in cold conditions.