AJD Group, of Bournemouth, UK, has become an exclusive HP branded large format digital print service provider in order to offer its customers a high level of print and product quality through the use of HP inks, media and printers that it could not otherwise deliver.
AJD Group, comprising A J Print, BPE Signs and JUST, serves a wide range of customers, from councils to the police force, and offers varying applications including POP/POS displays, posters, roller banners and vehicle wraps. The company which currently owns two HP Latex 260 Printers and two HP Designjet Z6200 Photo Printers has found that using only HP printers and HP inks and media is the most effective way to deliver reliable quality on a wide range of substrates for diverse indoor and outdoor applications.
“We at AJD Group have been in the printing business for many years, and know that to be competitive you need to continuously evolve and move forward,” said Andrew Ballington-James, group chairman, AJD Group. “Our decision to exclusively own HP products followed extensive research and testing of different print solutions to help our company expand. We found HP products, along with HP Inks from our HP reseller Perfect Colours, to be the most reliable and efficient with the best finish we had seen.”
AJD Group has reported a reduction in printed waste now its end-to-end print components are all HP. The company was also attracted by the fact that both the HP Latex 260 and the HP Designjet Z6200 printers use water based inks as it increased its appeal to environmentally aware customers.
AJD Group uses the two HP Latex 260s for a wide range of applications. An important selling point of the printer for AJD Group was the versatility of the media that can be used, enabling the company to offer new and different applications to its customers.
“We use the HP Latex 260 for virtually any application, but the main reason we bought this machine was for self-adhesive banner vinyl, canvas and flag material,” said Ballington-James. “The head technology of the latex printer is the same as the Z series that we own, which enables us to control colour and branding. The technology and the printing methods used by the HP Latex 260 are far superior to any solvent printer we have ever used and the prints are ready to finish and dispatch straight from the printer.”
The company mainly uses its HP Designjet Z6200 to create exhibition products and displays for promotional events. AJD Group is able to meet all its customers’ requirements, from roller banners to pop up systems and posters, with the capability of the HP Designjet Z6200.
“The HP Designjet Z6200 was a cost-effective purchase for us as it is more economical on ink than our previous printer, as well as quicker, allowing us to complete more projects with a faster turnaround,” said Ballington-James. “Our customers have been very impressed with the quality and the speed that we turn around our work since installing both the HP Latex 260s and the HP Designjet Z6200s. Following this response, we are exploring adding an HP large-format flatbed press in the future.”
[Photo caption: The versatility of the media that can be used with the HP Latex 260s enables AJD Group to offer new and different applications to its customers]