Performance sportswear company ASICS boosted its sponsorship of Sunday’s ASICS Greater Manchester Marathon with a week-long campaign on the 366 sqm blowUP media Giant Poster at Old Trafford in the city.
The marathon, known as the ‘flattest, fastest and friendliest’ in the UK, finishes at the world famous Manchester United Old Trafford football stadium. The race was won by Paul Matelletti from London.
The blowUP media Old Trafford Giant Poster reaches nearly 60,000 people a day, and on race day there was over 12,000 runners and their supporters lining the streets around Trafford.
The new ASICS campaign was planned and bought by OOH specialist agency Posterscope and media agency Starcom MediaVest.
blowUP media head of sales Simon Russell says: “The ASICS campaign is a great illustration of how out of home, and Giant Posters in particular, can create enormous interest prior to events and also support the event on the day. It provided a brilliant showcase for ASICS and the Marathon.”