Last week, renowned UK artist INSA chose BAF Graphics to digitally print and install fabric-backed wallcovering to showcase his one-night installation: Self Reflection is greater than Self Projection. The exhibition, in London’s Shoreditch area, featured 160m2 of wall covered in Digimura 2.1 Smooth and 60m2 of Aslan floor vinyl with anti-slip laminate, both printed with INSA's work by BAF Graphics, and the entire installation process was carried out by BAF and documented from start to finish.
Heavily influenced by graffiti, pop culture and fetishism, INSA has been producing his unique artwork for more than ten years and has worked with blue-chip brands including Sony and Nike on private commissions and projects. This latest exhibition drew on familiar themes in his portfolio, particularly society's twin obsessions with money and image.
Antony Baglioni, Business Development Director at BAF Graphics comments, “This was an exciting project for BAF and a wonderful opportunity to be part of INSA’s latest exhibition, showcasing the endless creative opportunities for digitally printed graphics. It is refreshing to work with an artist who sees the merit of exhibiting his original work by printing it digitally”.