22 Jan 2022

BlowUp M4 billboard allows Breitling to target the wealthy

BlowUP M4 Breitling

Premium large format out of home company blowUP media UK is this week launching its new M4 Outbound site which, at 490sqm, will be the largest and most impactful outdoor site along the M4 wealth corridor. The company has already signed up luxury watch brand Breitling as its launch advertiser.

The site will be the third largest in London and, because of its position extremely close to the road, will maximise the sheer size and scale it delivers for brands.  The location targets traffic heading out of central London towards Heathrow and the affluent counties in the West. It is estimated that 2.7 million vehicles will pass the new site each week, making it ideal for reaching high-income business and financial executives as well as upmarket travellers heading to Heathrow.  In addition it is surrounded by show-stopping motor dealerships such as Mercedes and Audi.

Katrin Robertson, CEO of blowUP media, comments: “This is a truly iconic site and a superb asset for the stream of major advertisers who use this site to reach these key audiences. The M4 Outbound will deliver greater standout, penetration and memorability for their brands and enable them to own the M4 for the period of their display.”