24 Oct 2021

Flag firm backs ‘Forces Sweetheart’ charity calendar


Hampshire Flag Sweetheart

Hampshire Flag Company has helped fundraising get off to a flying start in 2010 by supporting a charity calendar for the men and women of the Armed Forces.

The ‘Wickedelic Sweethearts’ calendar, which raises money for Help For Heroes and sister charity Combat Stress, features an array of Hampshire Flag donated Union flags used as a backdrop for lingerie models in a military context.

The leading flag manufacturing firm supplied five Union flags of various sizes for the photo shoots featuring models wearing Wickedlic Lingerie.

David Hildrew, Managing Director of Wickedelic Lingerie and former Royal Marine, said, “Hampshire Flag’s support has been invaluable and we would not have been able to complete this project to such a high production value without them. The flags gave the whole project a consistent theme and, as a result, the shots look great.”

This is the first Wickedelic Lingerie calendar for Help For Heroes and was the brainchild of David Hildrew as he wanted to show support for the charity. All profits from the calendar, which is still available from www.wickedeliclingerie.co.uk, go to Help For Heroes and Combat Stress.

“Hampshire Flag has shown itself to be genuine supporters of the brave men and women of the British Armed Forces and we are delighted with how the flags look in the shots,” David added.

Graham Wilkinson, Managing Director of the multi-award winning firm said, “It is an honour to be able to help so directly in raising both awareness and funds for such an important charity. The Union flag always creates a sense of patriotism and pride and was the perfect prop for the photo shoots.”

Hampshire Flag’s team of 21 produces hand-sewn national and international flags and digitally printed banners. The Waterlooville firm also offers a bespoke flag design service, PVC banners, marine flags, bunting, table flags, exhibition graphics and event systems in addition to the supply and installation an extensive range of flagpoles.

Its prestigious portfolio of clients includes Selfridges, the BBC, Channel 4, Portsmouth Football Club, IBM and British Airways. Hampshire Flag supports various charities and expeditions including Action for Kids, Samaritans, Gumboots and for swimmer and environmentalist Lewis Pugh’s on-going feats.