25 Oct 2021

GTMS creates a scene with 2D dragon in Westfield

Gtms Dragon

A leading event branding and production company was brought on board to undertake a large-scale installation project at London’s largest shopping centre to promote the launch of a major new Paramount Pictures UK film.

GTMS designed, manufactured and installed two 2D dragon images, each measuring 10m in wingspan, to mark the UK release of ‘How to train your dragon’, a computer animated fantasy film by Dreamworks.

The dragon installation, which was displayed in the Atrium area of Westfield Shopping Centre in Shepherds Bush, was created using steel box section frames, matched together by overlaying onto templates cut out by GTMS’ computer controlled router.

The images of the dragon were printed onto foam PVC panels, also cut on the router, and the frame was suspended from the truss by four hanging points ensuring its weight was evenly distributed and supported. Every part of the installation was sectional to allow for easy transportation.

Paul Logan, Managing Director at Logans Run Print Management, GTMS’ client said, “We are delighted with the finished dragon and it is exactly as we had envisaged it. Paramount Pictures UK was very pleased with the end product and was particularly impressed with the quality of print and finish of the dragon structure.”

“The installation was undertaken with great care and expertise and there is a possibility that the dragon may be used again for future promotions. Well done to everyone at GTMS who worked on this project,” said Paul.

The total production time was 10 days and it took six of the GTMS team one week build the dragon and three crew members one night to install.

Dominik Short, Director of Hampshire based GTMS said, “This was a fantastic, high-profile project to work on. It was technically and logistically challenging but the team really pulled together and we were extremely pleased with the result.”

GTMS provides exceptional large format print services for large scale and complex projects, in addition to offering Design and Build and event production services. With 25 years’ experience under its belt and a wealth of prestigious clients – including the BBC, Bacardi, Fat Face and an array of experiential, marketing and PR agencies, GTMS takes care of every aspect from the initial design through to the production and installation by its expert team.

The forward-thinking team of 26 employees operates from under one roof – a 38,000 sq. ft purpose-built site complete with offices, workshops and warehouse.