22 Sep 2023

HP announces enhancements to HP WallArt Suite at Heimtextil

HP WallArt environment 1 LFR

HP Inc. has introduced new enhancements to the HP WallArt Suite platform, an easy and innovative web-to-print experience designed to help small-to-medium sized print service providers (PSPs) in the decoration space.

The unique technology was created exclusively for HP’s line of Latex printers to address rising demands for e-commerce integration between PSPs and customers and is the first HP solution to integrate everything from the design process to quotes and customer orders in one place.  

“Our PSP customers have told us they want easy-to-use applications and affordable, intuitive software that makes printing and communication with their customers easier,” said Joan Pericot, Large Format Marketing Director, HP Inc. “With the new HP WallArt Suite platform, PSPs and their customers can manage everything from design to order information in real time.”

The New HP WallArt Suite has been redesigned with a clear strategic vision of being the first open platform in the large-format market that allows the integration of different digital content apps and new application development.

HP WallArt Children Room LFR

HP at Heimtextil 2016

HP will showcase its latest portfolio of solutions at Heimtextil 2016 on the HP Latex 310 and HP Latex 360 printers as well as the recently introduced HP Latex 3500 printer, which is ideal for high-volume, dedicated application production. The platform will be displayed on these various printers at the HP booths detailed below:

At the HP booth at Heimtextil (Hall 4, stand C15), HP will showcase an exciting display of design works by Robin Sprong, who developed the concrete wallpaper for the production area, designer Agustina, who designed the HP Latex concept proofing area, and designer Victoria Dvorzhanska, winner of “Best Digital Wallpaper Design” in 2015, who will showcase her winning wallpaper design throughout the exhibit.  The hospitality area was designed by interior design studio Eque y Seta.

In addition, HP will also have presence at Hall 5.1, booth C29, displaying the new application solutions for window coverings demonstrating HP Latex Printing Technology enables virtually unlimited design options with highly efficient production.

More information about HP solutions for wallcoverings is available at www.hp.com/go/latexdecoration and on YouTube at www.youtube.com/hpgraphicarts and through the HP Graphic Arts Twitter Feed, www.twitter.com/hpgraphicarts. HP WallArt users are invited to showcase their wallcovering installations with the global design community on the HP for Designers Facebook page at
www.facebook.com/hpdesigners and via Twitter using #HPWallArt.