24 Oct 2021

HP unveils brand new latex printed lounge at Heimtextil 2017

From design to production, HP Latex is reinventing the way small-to-medium sized print service providers can grow their business.

Today at Heimtextil, the biggest international trade fair for home and contract textiles, HP unveiled its first ever fully Latex-printed Lounge.

It was achieved through a collaboration of two of the most forward-thinking wall decoration companies – New York City's Flavor Paper and Cape Town's Robin Sprong Wallpapers.

From design to production, HP Latex is reinventing the way small-to-medium sized print service providers (PSPs) can grow their business.

“The power of HP Latex printing is its versatility: it goes even where solvent can’t, allowing the widest application adaptability. Customers can now expand their opportunity beyond vinyls and banners to films, papers, textiles, canvas, wall paper, and more. And what’s more, Latex is perfect for interiors and closed spaces as it’s a green and emission-free technology!” said Michael Smetana, Head of Marketing, Graphics Solutions Business, HP Europe.


HP at Heimtextil 2017

HP will showcase its latest portfolio of solutions at Heimtextil 2017 on the and HP Latex 365 printers as well as the recently introduced HP Latex 1500 printer, which is ideal for high-volume, dedicated application production. The endless possibilities of the HP Latex printing technology will be showcased at the HP booth detailed below;

At the HP booth at Heimtextil (Hall 6, stand B10), HP will display its Latex technology wide versatility in all kinds of flexible coated and uncoated materials, including applications such as Wallpapers, Canvas, Printed flooring, Textile and Faux-Leather.

Print service providers and HP customers Flavor Paper (FP) and Robin Sprong Wallpapers (RSW) represent some of the best surface designers in the décor print industry and their work for HP at Heimtextil is a blend of South African, European, Australian and US influence. Creating a combination of pattern and mural style wallpapers and surfaces, they rely on HP Latex technology to print their work. The lounge bar area, decorated with pink onyx from RSW and florals from FP makes a strong impact, combined with the floor design by Tiphaine Alston, leaning on the popularity of nature-inspired prints.

“The HP Latex machine enables quality colour reproduction and print texture. We can print cleanly within the same environment and have a direct dialogue with the machines to spot colours and errors immediately increasing efficiency and quality. The Latex technology is stable across multiple machines, offering very close colour and textural quality on identical machine models. They are perfect long-term tools for this new type of creative work.” said Robin Sprong, on the advantages of HP Latex technology.

More information about HP solutions for wallcoverings is available at www.hp.com/go/latexdecoration and on YouTube at www.youtube.com/hpgraphicarts and through the HP Graphic Arts Twitter Feed, www.twitter.com/hpgraphicarts. HP users are invited to showcase their wallcovering installations with the global design community on the HP for Designers Facebook page at www.facebook.com/hpdesigners.