31 May 2023

MacroArt delivers unique retail space for luxury desserts café

Transferable skills bring their just desserts for Creams Café’s latest retail store.

Leading wide format printer and graphics specialists, MacroArt has collaborated with long term clients and retail design experts Nest Studios to deliver a unique retail space and interior for iconic luxury desserts brand, Creams Café.

MacroArt and Nest have worked together across a range of retail, live event and exhibition sector projects for some years, and were particularly delighted to combine their skills on such an exciting store branding brief.

The challenging, high-end brand identity that Creams Café specified for their new Cardiff store, called for a wide array of materials and print finishing processes.

MacroArt’s highly experienced interior branding team, worked closely with Nest’s retail team right from the initial survey, creating an innovative single contact approach to store fitouts, providing a complete, end-to-end service for Creams Café.

This proved a winning format for the client with everything from window and floor graphics, lightboxes, and fabrics, to neon lighting, dibond signage and stencils for graffiti work supplied and installed by MacroArt in under a week.

Jo Worton, MacroArt’s business development manager, said; “The Creams Café project was the perfect opportunity for us to work with Nest and deliver a seamless delivery for the client from start to finish.

“With a wide range of graphics and formats we have been able to deliver a highly visual retail environment that reflects Creams Café’s vision in its latest dessert parlour.”

Nest Studios’ director Dimitris Demetriou, added; “We are delighted to be able to build on our strong, collaborative relationship with MacroArt that ensures that we can offer businesses like Creams Café the real impact their brand demands,”

“As retail design specialists we work hard to deliver a turnkey solution to our clients, and it is exciting to see the final results with the interior of Creams Café’s Cardiff store.”