Industry-leading graphics firm, MacroArt has recently completed a challenging 250 metre production and installation project, collaborating with creative agency Hello Hackenbacker and prestigious master developer Urban & Civic plc.
The eye-catching external hoardings can be seen promoting the 400-acre Wintringham development in St. Neots, Cambridgeshire.
The three firms worked closely together, ensuring that phases one and two of the perimeter hoarding were surveyed, designed and printed in under two weeks and installed over three days, providing the client with a fresh, professional new facia to their site, which is already attracting the attention of passing potential home buyers.
MacroArt provided a template for each section of the hoarding to facilitate the design team at Hello Hackenbacker. This was then checked and segmented by the MacroArt studio to ensure the images on the individual panels seamlessly followed the overall design.
To help fit with the client’s budget, MacroArt provided shaped ACM cut outs which were used to continue the look and feel for the Wintringham development without having to use full panels throughout.
Utilising the company’s Durst P10 printer, the MacroArt team produced the hoarding in 2.4mtr high sections, incorporating overlaid cut vinyl elements which can be replaced as required to ensure messaging can be continually updated during the development. Colour matched screws and anti-graffiti lamination were used to complete the installation and future-proof its effectiveness and appeal.
Business Development Manager David Mansfield said, “The size of this project demanded high levels of collaboration, dedication and focus from our team, and every member stepped up to the challenge to ensure we have delivered to the timescale and quality demanded. I am delighted with the result and proud of their achievement.”
Further phases are in production, and a key part of the overall final effect has been the attention to detail that the technicians at MacroArt have displayed in precisely colour matching every new hoarding with existing work, to ensure that the finished project can be seen as a single, seamless installation.
“Wintringham is a key part of St Neots’ growth aspirations and the Eastern Gateway to the town.” Said Urban & Civic’s Communities, Communications and Partnerships Manager, Rebecca Britton.
“From day one we have been seeking trusted local partners who we can work with, not only to deliver great quality work on the development, but also to grow with us and be part of ensuring St Neots grows well. It’s been great working with an industry-leading local business like MacroArt in bringing the Wintringham story to life.” She added.