Oasis Graphic Co has discovered the international appeal of the opaque matte black print, which has been made possible by the VUTEk GS3250 flatbed UV printer. Oasis was commissioned to produce over 26 m2 of graphics on several substrates for its client, including direct print to clear polycarbonate for light boxes and direct print to ferro paper which when coupled with magnetic panels have created a quick and easily updateable graphic solution. All the graphics were UV printed to guarantee colour integrity for four years.
The client, a blue chip handset manufacturer, uses black extensively in its promotional material and corporate branding, so the quality of the the matte black in particular is crucial. The combination of matte black in a light box installation results in intensely vivid colours shining out in sharp contrast to the completely opaque black print. This has been used to great effect by the client in their graphical imagery, and was the perfect choice to refresh the branding for this leg of an international product launch.
Flying out to Milan for a mere 48 hours, the Oasis team, along with design agency Pope Wainwright, arrived on the evening of June 5th, completed the installation starting first thing on June 6th, and remained on site for another day to deal with any last minute issues. With the success of this installation, Oasis is now scheduled to produce similar localised graphics for further launches in Paris and Madrid to name but a few.