Luxury brand Oris Watches is spearheading the Out of Home launch of its new range with four Giant Posters and one digital screen with blowUP media in London, Birmingham and Manchester.
The campaign, which is boosting brand awareness and credibility among a 25-44 ABC1 male audience, will use blowUP media’s locations at The Stage, Leicester Square, 333 Old Street and 10 Great Eastern Street in London, plus sites at Birmingham Central and Manchester Central.
The blowUP media sites all dominate their respective locations and deliver a high affluent ABC1 audience. With the Giant Posters sizes ranging from 136 sqm for 333 Old Street to 200 sqm for Birmingham Central the total campaign will achieve more than four million impacts across the two week period.
Blue 449 is the media agency for the campaign and Posterscope the Out of Home specialist.
Paul Thurlow, UK Sales and Marketing Manager of Oris, comments: “This is an integral part of a global uplift in our outdoor advertising. We have always used outdoor ads in previous years but not on this scale. This campaign signifies a major change in our whole strategy. We wanted to use these banners to create a bold impact within our key cities of London, Birmingham and Manchester. We’re really excited and can’t wait to see our watches on such a large canvas.”
Simon Russell, Sales Director of blowUP media UK, comments: “This campaign will give Oris standout impact in these cities and enable the brand to engage with a key audience in a really powerful and memorable way.”