From July 14th-16th, PNH Solutions returned to the annual three-day IndyCar Series race, the Honda Indy Toronto, as the print service provider for all the signage for the event.
As Ontario’s largest annual sporting event and the IndyCar Series second largest running street race, the event this year attracted just over 40000 live spectators.
With a combination of mostly Trackside Decals and Vinyl Banners throughout the 2.874 km street circuit, at the Exhibition Place, PNH Solutions helped the sponsors of the event gain visibility and brand recognition, while creating a sense of pageantry among its expanding audience.
Just over 900 new Trackside Decals were installed directly onto the concrete blocks and 300 new Vinyl Banners were affixed along the bleachers, bridges and tire barriers. Due to their close proximity to the course, they were visible to live spectators and throughout televised footage and highly publicised footage.
PNH Solutions also supplied for the first time over 8,500 sq. ft. of Mesh Banners to fully brand the Honda grandstand.
Attesting to the durability of PNH Solutions’ products, with their fade resistant-vinyl and UV-resistant inks, some of them were reused from previous Honda Indy Toronto events. Court Armstrong, Vice President of Business Development at PNH Solutions, adds: “with metal grommets and reinforced webbing, the Vinyl and Mesh Banners are less likely to tear or become dislodged.”
Committed to also offering the highest quality of service, PNH Solutions produced all the products for the Honda Indy Toronto within a short delay from both its production facilities in Montreal and Toronto, and, when necessary, produced additional items at the eleventh hour. Armstrong, who oversaw this project, explains: “the graphics for the event were supplied right up to the last minute, including Saturday – that’s our ‘Sudden Service’ capability.”
In addition to the Trackside Decals, Vinyl and Mesh Banners, PNH Solutions also produced Rigid Signs, Promo Flags, Vehicle Adhesives and Nova Hex Tents.
With two successful Honda Indy Toronto events now under its belt, one in 2016 and the other in 2017, PNH Solutions looks forward to the possibility of returning as a print service provider for the event again next year and through 2020, given that Honda just recently announced its extended sponsorship of the event.