Kempton Park racecourse has undergone a graphics revamp. After taking on the creative brief, Andpol & Co worked closely with Kempton Park racecourse, based just outside London, UK, to design and specify completely new signage for the grandstand and winners podium.
A 72 metre sign, printed by Oasis Graphics Co. using CMYK plus spot white ink onto matte black aluminium composite panels, was installed across the front of the main grandstand on January 13th 2013. This extremely large weatherproof and light-fast sign now runs beneath the windows of the panoramic restaurant, furnishing the width of the entire grandstand with the Kempton Park logo and prominently advertising the dining venue above.
The winners' podium was also refurbished with new graphics designed by Andpol & Co and applied to the lectern, the front and back of the structure. The graphics were printed by Oasis using the same CMYK plus spot white on matte black process. The back of the podium was emblazoned with a large Kempton Park logo. At the front, the two side panels carried the Jockey Club logotype, and the central panel was filled with a repeating Kempton Park logo. The lectern carried a single Kempton Park logo front and centre.
Home to the famous King George VI Chase run every year on Boxing Day, Kempton Park racecourse has been a première venue for horse racing for more than century. Significantly redeveloped in 2006, Kempton Park caters to all kinds of events in addition to horse racing, and boasts a completely glass fronted panoramic restaurant situated over three tiers on the top floor of the Grandstand, with every table offering panoramic views of the racecourse and finishing straight.