Samsung Electronics Co., Ltd, a world-leading innovator and manufacturer of professional display products, announced at the launch of its latest Large Format Displays (LFD) that it has seen a 200 percent growth in LFD's in the Middle East for 2009. Samsung unveiled its latest innovative Professional Solutions for Digital Signage yesterday at The Address Hotel in Dubai in front of Samsung customers and partners, including its 65 inch interactive education board.
"With dwindling attention spans and declining sensitivity toward mass advertisements, the effectiveness of traditional mass media as an advertising medium has been steadily on the wane over the years," said Madhav Narayan, General Manager, IT Division, Samsung Gulf Electronics. "Customers today look for increased interactivity and personalised communication channels. Recognising this, marketers are increasingly directing their advertising dollars toward mediums such as the Internet, e-mail, and digital signage, wherein groups are more easily targeted."
"In 2009 we have seen exceptional growth in the professional display segment, with over 200 percent growth for the Middle East region," said Narayan. "We completed a number of installations of professional solutions for digital sigange for various businesses and organisations in the region, including Sharjah Airport, Reel Cinemas and many other outlets across the UAE. Keeping in line with Samsung's vision of "Leading the Digital Convergence Revolution", we are constantly striving to deliver reliable, high performance solutions that serve the growing outdoor signage market, and continue to push the envelope in delivering reliable, high-performing solutions that serve the rigorous requirements of the digital signage media."
New products launched included the Samsung E-board, a 65 inch optical type touch screen display that can be used for interactive learning and classroom management, and 2010 line up will include a 52 inch non glasses type 3D display and the first professional display using LED technology.