20 Jun 2018

Links Signs and Graphics takes Wayfinding a step further

wayfinding stairwell

Links Signs and Graphics moves beyond directory sign systems and finds its way to something bigger and brighter. Large Format Review takes a closer look:

Stairwells, practically every multi-storey building has one or more and, dependent upon whether it’s an architectural feature or a forgotten, non-public area, a stairwell can provide a mixed experience for the foot traffic using it.

Pedestrian traffic moving through those stairwells needs to know where it is. Which floor am I on and what else is on this level? A list of room numbers would be useful. Without such information time can be wasted and safety might even be compromised.

It is an old problem for which the paradigm solution has been the systemised directory sign. These signs identify the floor number and, perhaps, the rooms available at a given level. They usually don’t contribute much towards improving the ambience in what might be an overlooked part of an otherwise attractive building, and message legibility sometimes comes second.

However, it doesn’t have to be that way, as Links Signs and Graphics has proved with its recent installation for Liberty Living on behalf of a Blackpool-based construction company.

Arrive at any given floor in a new Liberty Living property and, thanks to Links’ work, there’s no doubt where you are. The floor number dominates the landing area with a colourful rendering covering an entire wall. Picked out within the floor-to-ceiling graphic is all the information visitors need, including room numbers. As a wayfinding aid, Links Signs and Graphics’ installation is functional and effective. As a means of enhancing what might otherwise be a really dull area, it succeeds brilliantly.

Producing and installing the scheme was an involved process. The Links team produced graphics for about fifty-six floors in total across a number of sites. Each involved a precision survey and reference to a supplied design. Wall preparation was also needed ahead of installation.

The graphics are both colourful and durable. The team used its Mimaki printer and a pairing of Metamark MD5 and its matched, matt-finished laminate to produce the job. Installation was completed on schedule and the whole programme never missed a beat.

Is it decor? Is it signing? The answer to both questions is an emphatic yes and even arguably a little more. This work takes the company to a market where it’s satisfying the need for what might be called functional decor. It’s new, dynamic and it’s bright and effective − Links Signs and Graphics is sure to find a ready audience for more.

 

 

Service Graphics and Drytac score at Wembley with Rugby World Cup work

Drytac ReTac RWC LFR

Service Graphics, the St Ives Group-owned large format printer, has selected Drytac’s ReTac 150 permanently peelable film for wall graphics applications for a prestigious Rugby World Cup 2015 branding project at Wembley Stadium.

The extensive work – which totalled 3,500 sq m of graphics – was printed and installed in nine days. The resulting graphics will remain in place throughout the tournament, which ends on October 31.

John Dooley, Account Director at Service Graphics, explained: “As the incumbent graphics supplier to Wembley Stadium, we were invited to pitch for the project to rebrand the exterior of the venue for the Rugby World Cup 2015. We won the contract and were responsible for printing and installing all exterior graphics, while ensuring that all non-tournament branding was covered up.

“To meet the requirements set out by Wembley Stadium – and given the high-profile nature of the project – we needed a printable film that would stay in position, have no show through, could guarantee a clean removal and carried a Class 0 Fire Rating.”

Antalis – Drytac’s exclusive UK & Ireland distributor, and a Service Graphics supply chain partner – recommended Drytac’s ReTac 150 film as the perfect solution. This 150µ matte white polymeric PVC is coated on one side with a pressure-sensitive permanently peelable adhesive and has been specifically designed for high vibrant print quality graphics. The film is printable by solvent, eco-solvent, HP Latex and UV inkjet techniques, and is easy to apply and easy to remove or move.

The thickness of the ReTac 150 material lends itself perfectly to rigid print applications and – with its Class 0 Fire Rating – is ideal for applications in public areas requiring compliance with strict fire regulations.

Dooley added: “We received samples of Drytac ReTac 150 from Antalis for testing. The results confirmed that ReTac 150 was the right product to meet our requirements.”

Once printed, the giant graphics were applied by Service Graphics’ installation team using a mechanical platform. Dooley said: “The installation of Drytac’s ReTac 150 film was incredibly straightforward and ultimately the decision-makers at Wembley Stadium were thrilled with the results.”

Steve Broad, Sales Director for Drytac Europe, commented: “We’re delighted that our ReTac 150 film was selected for such a prestigious and high-profile project. It has been designed to meet the precision needs of companies such as Service Graphics and is becoming ever-more popular among our customer base. This high-quality film is easy to apply, easy to remove and – crucially – leaves zero residue.”

Drytac ReTac RWC horizontal LFR

About Drytac:

Drytac’s entire range of films and adhesives is exclusively distributed throughout the UK and Ireland by Antalis.  For the most up-to-date pricing and availability, please visit www.antalis.co.uk.

For further information on Drytac and its leading range of films and adhesives, please visit www.drytac.co.uk.

About Service Graphics:

As the UK’s largest provider of high-impact visual communications, we have a long and proven track record of producing and installing work to the highest possible standard. We operate across a wide variety of sectors and, whatever the size or scale of the project, we have the solution.

Established in 1961, our goal is to provide professional streamlined visual solutions for all communication executions. We bring technical knowledge, innovative thinking and a dynamic approach to every project, bringing ideas to life and delivered them with maximum impact.

With four sites across the UK we have the scope and infrastructure to develop, produce, deliver and install visual projects.

Service Graphics is part of the Marketing Activation Division of St Ives Group, the UK’s leading provider of marketing and communications solutions renowned for its strategic vision and insight.

The ultimate vehicle wrap? PressOn wraps BLOODHOUND SSC

Press On Bloodhound LFR

PressOn has recently wrapped the body and tail fin of the World land speed record attempt car – BLOODHOUND SSC. The car was unveiled in Canary Wharf on 24th September 2015 where it was shown for the first time in its record attempt configuration.  

BLOODHOUND SSC is the World’s fastest and most advanced racing car. It has been designed to travel faster than the speed of sound, and hopefully to speeds of over 1,000 mph. BLOODHOUND has been eight years in development and has cost £13.5 million. Built in BLOODHOUND’S Technical Centre, in Bristol, the vehicle is 13.5m long and uses jet and rocket motors to produce c. 135,000 thrust hp. The 2m high tail fin provides stability at high speed and was in place for the first time at the debut last week.  The BLOODHOUND project has had input from over 350 companies and universities.

For the event, PressOn wrapped the body and tail fin of BLOODHOUND in vinyl. PressOn’s MD, Nigel Webster said: “To be asked to be involved in the world debut of BLOODHOUND was an incredible honour. The wrap itself was a very straightforward job, but the opportunity to work with the collaborators on the BLOODHOUND project is an unforgettable experience. It’s definitely one of PressOn’s highlights."

On 15th October 2016 Royal Air Force fighter jet pilot Andy Green will drive BLOODHOUND in Haskeen Pan, South Africa, in an attempt to break the current World land speed record. Andy Green set the previous world land speed record of 763 mph in 1997 in Thrust SSC.

Pixartprinting makes the most of the unique features of Plexiglas

Plexiglas pixartprinting

As well as a refined appearance, Plexiglas also has several unique properties: it is pliable, shatterproof and lightweight, has excellent impact resistance, and has a high level of transparency. These traits combine to make it ideal for use in both indoor and outdoor settings and furnishings. Further confirmation of this is provided by Pixartprinting, its hi-tech printing partner, which offers a wide range of applications online that take advantage of the material's impressive versatility. The leading web-to-print company combines technical expertise in working with the medium with skilled use of the latest technology to give its clients the full extent of the material's benefits.

But what does processing polymethyl methacrylate involve? Skill, accuracy and attention to detail are essential aspects of Pixartprinting's work, guaranteeing excellent results, both in the direct printing and the finish. Available to order directly from the firm's website, in thicknesses ranging from 3 to 5 mm, the printed Plexiglas sheets from Pixartprinting have dimensions of up to 200 x 300 cm. Effects ranging from iridescence to translucence can be achieved, and customers can choose from two options: a transparent version, on which colours can be accentuated by printing a selective or solid layer of white, or a version with an opal background, perfect for backlighting. In addition, the web-to-print leader uses vertical milling machines and special blades to shape the material, producing extremely high quality products. These can be customised by uploading your own artwork through the templates available on the Pixartprinting website.

The applications of Plexiglas leave a lot of room for creativity; the versatility of the material makes it ideal for a wide range of settings and uses. For example, fully customisable plaques with spacers are available to order online, either in a classic or flag version, perfect for providing logistical instructions or simply to display your company's branding, and easy to install on company premises or in public spaces. Plexiglas® is also suitable for creating pictures, panels and decorative plaques, for beautiful displays both indoors and outdoors (guaranteed to last three years) for events, exhibitions and permanent installations.

PressOn produces award-winning campaign for Limited Space Media Group

Press On Citizen2 LFR

PressOn, the large format digital printer based in Chatham, Kent, recently worked with its Out of Home media client, Limited Space Media Group, to produce an award winning campaign for Citizen Watches in the Bullring, Birmingham.

At an award ceremony hosted by Shopping Centre Magazine, Limited Space won the SCEPTRE Award for “Commercialisation Innovation of the Year” with its unique “Connected Media” concept. The campaign used traditional static and digital Out Of Home media combined with experiential and Wi-Fi techniques to dominate the Bullring shopping centre for Citizen Watches.

PressOn has worked with Limited Space for over 8 years producing memorable campaigns in shopping centres across the UK. For Limited Space’s award winning concept, PressOn printed and installed an atrium banner, lift graphics and graphics for a large digital media screen incorporating product display stands.  

The atrium banner, was printed on polyester fabric, measuring 16.1m x 7.2m and suspended in the opening in the shopping centre between floors. Featuring Citizen Watches’ brand ambassador, Katherine Jenkins, the banner was visible from above and below in the Bullring. The banner needed a PressOn team of 5 to lift and install it.

The lift graphics and digital screen surround incorporating a display box for the Citizen Watches were printed on removable vinyl on PressOn’s HP LX 3500 and installed overnight in the shopping centre.

PressOn’s MD, Andy Wilson says: “Limited Space is an extremely innovative client to work with, forever developing new concepts that need us to create suitable printed solutions. Their pace of development certainly keeps us on our toes! We are delighted they have been recognised for their ground breaking work with the SCEPTRE Award.”

Press On Citizen LFR

Oris watch campaign goes live on four Giant Posters

Oris London The Stage Leicester Square

 

Luxury brand Oris Watches is spearheading the Out of Home launch of its new range with four Giant Posters and one digital screen with blowUP media in London, Birmingham and Manchester.

The campaign, which is boosting brand awareness and credibility among a 25-44 ABC1 male audience, will use blowUP media’s locations at The Stage, Leicester Square, 333 Old Street and 10 Great Eastern Street in London, plus sites at Birmingham Central and Manchester Central.

The blowUP media sites all dominate their respective locations and deliver a high affluent ABC1 audience. With the Giant Posters sizes ranging from 136 sqm for 333 Old Street to 200 sqm for Birmingham Central the total campaign will achieve more than four million impacts across the two week period.

Blue 449 is the media agency for the campaign and Posterscope the Out of Home specialist.

Paul Thurlow, UK Sales and Marketing Manager of Oris, comments: “This is an integral part of a global uplift in our outdoor advertising. We have always used outdoor ads in previous years but not on this scale. This campaign signifies a major change in our whole strategy. We wanted to use these banners to create a bold impact within our key cities of London, Birmingham and Manchester. We’re really excited and can’t wait to see our watches on such a large canvas.”

Simon Russell, Sales Director of blowUP media UK, comments: “This campaign will give Oris standout impact in these cities and enable the brand to engage with a key audience in a really powerful and memorable way.”

 

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