Wayfinding encompasses all of the ways in which people and animals orient themselves in physical space and navigate from place to place.
Visitors to Poland's REMADAYS 2016 exhibition were entertained and impressed by the print and apply demonstrations on the FASTCOM Plotery stand.
FASTCOM, resellers of Lightbar printers, were showcasing the instant application properties of UV Light ink technology by printing and instantly using the vinyl graphics to wrap a Smart car.
Of course, there's nothing new about wrapping a car at a trade show but have you ever seen wrap vinyl leaving the printer and being applied to the vehicle immediately? Take a look at this video and judge for yourself.
Nick Wintle, Managing Director at CSL Digital, the digital print solution specialists responsible for developing and distributing Lightbar technologies, comments: “This is the first time in over 20 years of attending trade shows that I’ve seen a vehicle being wrapped with printed vinyl taken straight from the printer.”
Lightbar printers combine the very latest UV Light ink chemistry with the quality and reliability of Roland DG production technology. For the past two years or more, Lightbar printers have been gaining significant market share thanks to the print output’s enviable reputation for instant usability straight from the printer and impressive resistance to chemicals and abrasion without any form of lamination in all but the harshest situations.
Nick concludes: "Our Lightbar systems are outperforming all the competition when it comes to delivering graphics that are ready to finish, apply or ship out to customers the moment they leave the printer. Providing a same day service for durable print is an attractive proposition for any sign, display or graphics business. The ability to print, finish and apply vehicle graphics without the delays associated with out gassing is proving to be a particularly powerful motivation for businesses investing in Lightbar print technology.”
For more information, contact CSL Digital or visit www.partner-solutions.co.uk
As HSBC’s relocation to the UK’s second city is underway, leading graphics and signage company, Hollywood Monster, has manufactured and installed giant hoardings to keep the building works under wraps. Hollywood Monster provided technical and creative expertise for over 150 metres of hoardings and large steel supported signs since work began at 2 Arena Central, the new base of the HSBC UK headquarters.
Hollywood Monster’s relationship with HSBC only began in September, starting with the signage experts erecting 38 metres of hoarding for the frontage of the building site. The company manufactured and installed aluminium composite hoarding, which was made on its state-of-the-art flatbed digital printer.
Commenting on the first project, Andy McKenzie, client director, said Hollywood Monster’s reputation for turning around complex projects to tight deadlines meant it was perfectly placed to complete the work in just a matter of days. He said, “Our team had the technical ability and expertise to make sure HSBC received its giant hoarding exactly when it needed it. The deadline was very short but thanks to our investment in top-of-the-range equipment and a talented team of experts, we were able to meet it in time. Not only was it the first project we have completed for HSBC, it’s very satisfying to be involved with yet another high-profile scheme in our home city.”
Since this initial installation, Hollywood Monster has continued to work at the Arena Central site, having been commissioned by Miller Developments to install a further 127 metres of hoarding. The graphics and signage giants have routinely replaced various hoarding panels as the demolition has progressed in order to ensure that the key messaging has remained current.
As part of the relocation, HSBC has moved about 1,000 roles from London to Birmingham and plans to move 2,500 employees into 2 Arena Central in early 2018. The ring-fenced bank HQ is just one building in a wider £400 million scheme at the city centre development, which has planning permission for 2.3 million sq ft of mixed-use space at the nine-acre site. It will comprise 1.2 million sq ft of retail and leisure outlets, 860,000 sq ft of grade-A office accommodation, more than 200,000 sq ft of residential units, and spaces for 2,500 cars.
For more information on Hollywood Monster, please visit www.hollywoodmonster.co.uk.
Esko reports that label printer 5 Sept Etiquette has experienced gains in productivity and print quality with Esko Automation Engine and WebCenter.
HP Inc. has introduced new enhancements to the HP WallArt Suite platform, an easy and innovative web-to-print experience designed to help small-to-medium sized print service providers (PSPs) in the decoration space.
The unique technology was created exclusively for HP’s line of Latex printers to address rising demands for e-commerce integration between PSPs and customers and is the first HP solution to integrate everything from the design process to quotes and customer orders in one place.
“Our PSP customers have told us they want easy-to-use applications and affordable, intuitive software that makes printing and communication with their customers easier,” said Joan Pericot, Large Format Marketing Director, HP Inc. “With the new HP WallArt Suite platform, PSPs and their customers can manage everything from design to order information in real time.”
The New HP WallArt Suite has been redesigned with a clear strategic vision of being the first open platform in the large-format market that allows the integration of different digital content apps and new application development.
HP at Heimtextil 2016
HP will showcase its latest portfolio of solutions at Heimtextil 2016 on the HP Latex 310 and HP Latex 360 printers as well as the recently introduced HP Latex 3500 printer, which is ideal for high-volume, dedicated application production. The platform will be displayed on these various printers at the HP booths detailed below:
At the HP booth at Heimtextil (Hall 4, stand C15), HP will showcase an exciting display of design works by Robin Sprong, who developed the concrete wallpaper for the production area, designer Agustina, who designed the HP Latex concept proofing area, and designer Victoria Dvorzhanska, winner of “Best Digital Wallpaper Design” in 2015, who will showcase her winning wallpaper design throughout the exhibit. The hospitality area was designed by interior design studio Eque y Seta.
In addition, HP will also have presence at Hall 5.1, booth C29, displaying the new application solutions for window coverings demonstrating HP Latex Printing Technology enables virtually unlimited design options with highly efficient production.
More information about HP solutions for wallcoverings is available at www.hp.com/go/latexdecoration and on YouTube at www.youtube.com/hpgraphicarts and through the HP Graphic Arts Twitter Feed, www.twitter.com/hpgraphicarts. HP WallArt users are invited to showcase their wallcovering installations with the global design community on the HP for Designers Facebook page at
www.facebook.com/hpdesigners and via Twitter using #HPWallArt.
Hollywood Monster has created a stunning 15m x 4m wall graphic for Cineworld Birmingham Broad Street to help launch this year’s biggest film – Star Wars: The Force Awakens.