08 Apr 2020

Selfridges calls on BAF Graphics’ digital printing expertise to help promote its marine conservation campaign


BAF Graphics has been bought on board again by the glamorous London landmark, Selfridges Ltd, to effectively promote the department store's “Project Ocean” campaign.

‘Project Ocean’ is the result of a collaboration between Selfridges and environmental organisations including The Zoological Society of London (ZSL), the Marine Conservation Society and Greenpeace, to engage people in marine conservation. Through a five-week programme of events taking place during May and June in Oxford Street’s Ultralounge, Selfridges is aiming to increase awareness on eating more sustainably and supporting marine protected areas. The stylish department store has also launched a fund raising initiative in order to set up the Selfridges Marine Protected Area as part of ZSL’s chain of protected reefs in The Philippines.

“Adhering to Selfridges environmental vision, we decided to embark on this awareness project and convey its key message through window displays and creative graphics printed onto environmental friendly materials,” comments Abi Shapiro, Production Manager at Selfridges Ltd.

She adds, “We have been working with BAF Graphics for many years and can count on them as a reliable supplier because of their knowledge and proactive approach. BAF Graphics was able to accommodate all of our requests and perfectly meet our tight deadlines without compromising on quality. Once again, it has exceeded our expectations.”

BAF Graphics was commissioned by Selfridges to produce an extensive range of graphics, including a preview and teaser campaign based on digitally printed window films featuring oceans of swimming fishes and forks, together with images of the sea. For this opening promotion BAF chose a PVC free, eco friendly film to wrap the windows, which was removed from the display after five days. When ‘Project Ocean’ was actually launched, the windows revealed seaside, ocean scenes and backdrops showing the marine theme.

“Following the brief given by the visual merchandising team at Selfridges, we researched the best eco-friendly materials which matched excellent performance with sustainable features,” comments Dan Chang, Account Director at BAF Graphics. “We decided to use the 100% recyclable Dufaylite and Forex Smart substrates, which fall within our environmental range of products. Dufaylite is a lightweight rigid composite board bonded to a recycled paper honeycomb core sourced from sustainable forests, while Forex Smart is a lightweight and strong rigid non PVC board. We printed directly onto these substrates using our Durst Rho 600 and the brand-new Oce’ Arizona XT550 UV inks based digital printing equipment”.

BAF Graphics also produced the graphics for some interactive windows which integrated print with digital signage. Finally BAF’s team created a “Whale Rodeo” area within the store, fitting out a wall made of MDF which had been covered with a backdrop showing unusual “Whale Rodeo” themed graphics.

Dan concludes, “We have devised an eco-friendly solution which perfectly dovetails with the Project Ocean awareness campaign Selfridges was eager to run. BAF Graphics is committed to offering its clients alternative solutions for products and processes that have a less harmful impact to the planet. As a result, we are pleased to work with Selfridges as it gives us the opportunity to reinforce our commitment to the preservation of the environment.”

HP & John E Wright launch the first HP Print Station in UK

Hp Print Station Launch3

HP and John E Wright have launched the first HP Print Station in the UK in Nottingham at an event which the Lord Mayor and Lady Mayoress of Nottingham attended. The HP Print Station will ensure that the small-to-medium sized business (SMB) community has a reliable, professional and convenient one-stop printing shop to enhance any business or marketing materials.

HP Print Stations are HP co-branded stores focusing on quality, service and convenience that will primarily address the needs of small and medium size businesses through a wide range of printing applications. The HP Print Station will be operated by John E Wright to address a broad range of customer segments and demands.

“We’re delighted to have the opportunity to partner with HP in the UK for the launch of this innovative new print solution for the SMB, educational and student market,” said Tony Barnett, Managing Director, John E Wright & Company. “HP’s print and IT technology, web tools and marketing collateral combined with John E Wright’s 111 years of experience serving the SMB print and copy market will provide customers with a low cost, high quality, high service one-stop shop for all their marketing needs.”

"The HP Print Station is being rolled out in the UK to address specific customer needs based on customer feedback. With the HP Print Station we’re addressing the needs of small businesses, including making high quality printing accessible and quick; simplifying and speeding up the process of getting great quality printouts, and providing equipment for special printing applications" says Phil Oakley, UK&I Country Manager, Designjet – HP Graphic Solutions Business.

The Print Station programme - which has already been rolled out across nine European countries since 2008 - delivers a one-stop-shop service for high-value print and design jobs for small-and-medium-sized business.

HP Print Stations are more than a print shop; they’re an end-to-end print experience. They enable small businesses to communicate their ideas and values more effectively and make a world-class impression on their customers.

"The printing market in Europe is growing at a rapid rate. There are now 50 HP Print Stations in nine countries,¨ said Paolo Dal Santo, HP Print Station EMEA Sales Manager. ¨The HP Print Station concept addresses specific customer needs, for instance, quick, quality printing and accessibility for the modern small and medium sized business.¨

Service, quality and convenience factors are what make the HP Print Station unique, as they offer a complete portfolio of printing services, including:

  • Brochures
  • Business cards
  • Datasheets
  • Flyers & advertisements
  • Letterheads & envelopes
  • Menus
  • Newsletters
  • Postcards
  • Posters
  • Graphic Consulting

As HP ventures into the digital publishing ecosystem, HP Print Stations are the next step in enhancing HP’s ability to deliver printing services securely where consumers want them. HP Print Stations offer customers the best of both worlds: a physical HP Print Station and a professional online print solution www.johnewright.com/hpprintstation

For more information contact HP Print Station at:

John E. Wright & Co Ltd / HP Print Station
Blue Print House
115 Huntingdon Street
This email address is being protected from spambots. You need JavaScript enabled to view it.

Hp Print Station Launch2

AA Signs use Mimaki Print & Cut to save time and material

Aa Logo

Whether you’re staging an event or planning a road closure, good traffic management is key. AA Signs (www.theaa.com/aasigns) is the leading provider of temporary road signs to the event industry, and install in excess of 60,000 signs per year. Following the introduction of digital print technology and their in-house developed sign software, the company has significantly improved the quality and consistency of the temporary event signs they supply.

Their recent investment in a Mimaki CJV30-130 integrated printer / cutter forms part of a change of production process at their Belfast depot, enabling the company to produce an increased number of signs but with fewer resources. Previously the depot had used self adhesive lettering to make the signs – which is a very labour intensive process. The new printer has now allowed them to convert all of their production away from that process by digitally printing in-position lettering and symbols onto a single clear sheet.

Once printed, the sheet is laminated to an existing yellow background sign through a squeeze roller. The signs are used for short term, temporary use (typically around five days), so when the sign returns to the depot, the clear sheet is simply stripped off and the yellow background put back into stock. This has significantly reduced their production time, resulting in tangible labour and material savings.

Additionally, it has helped with the life expectancy of the rigid element of the sign as the clear sheet acts as a protection against dirt and damage when installed. On top of this, it also makes the base easier to clean when returned. Apart from the benefits to the production process, the faster, digital workflow has also enabled AA Signs to respond quickly to any emergency requests.

The Mimaki CJV30-130 is the 1.3m variant of Mimaki’s award winning integrated printer / cutter. Available in four sizes, the CJV30 combines an outdoor durable print with powerful cutting functionality. Mimaki’s exclusive UK and Irish distributor is Hybrid Services Ltd and AA Signs invested in their Mimaki through one of Hybrid’s authorised resellers; Belfast based Dennis D Evans (www.devans.co.uk).

AA Signs general manager, Andrew Banyard commented on their purchase, “It was important for us when deciding on suitable equipment to have a Belfast based company who could support us in all aspects of advice, set up and future customer support. In Dennis Evans we have found a perfect partner who has been fantastic in their initial advice and support since the equipment has been installed – and continue to impress us with their customer service and support. The team at Belfast have nothing but good words to say about the company and a measure of the success is how smooth the transition in process has been for us.”

Their future plans for the printer include being able to service some of the coloured symbols required by other depots on the mainland through utilisation of the new-found down time at their Belfast operation.

Hampshire Flag Company takes centre stage at pre-BAFTA party

Hfc Bafta

Hampshire Flag Company was in the limelight when BAFTA selected them to produce flags for the Philips British Academy Television and Television Craft Awards Nominees Party.

The party was held at Coutts & Co on the Strand in anticipation of the Awards. Juliet Stevenson, Anna Maxwell Martin, Rob Brydon and cast members from Downtown Abbey and The Only Way is Essex (who took the You Tube Audience Award home on Sunday) were amongst the guests in attendance.

Natalie Moss, Partnerships Manager and Event Producer at BAFTA said, “Hampshire Flag pulled out all the stops to produce BAFTA branded flags which looked incredible in-situ and had the head-turning effect we wanted.”

Managing Director of the Waterlooville firm, Graham Wilkinson, said, “It is wonderful to have manufactured flags for BAFTA and to have them flying on the Strand. The projects we undertake are often varied, diverse and exciting and this was no exception!”

Hampshire Flag’s team of 22 produces hand-sewn national and international flags and digitally printed banners. It also offers a bespoke flag design service, PVC banners, marine flags, bunting, table flags, exhibition graphics and event systems in addition to the supply and installation an extensive range of flagpoles. 
Its prestigious portfolio of clients includes Selfridges, the BBC, Channel 4, Portsmouth Football Club, IBM and British Airways. The multi-award winning firm provides on-going support for various charities and expeditions including Action for Kids, Samaritans and for swimmer and environmentalist Lewis Pugh’s on-going feats.

Epson produces two Masterclass videos covering image production and digital photo printing

Epson Logo 

Epson has produced two Masterclass videos featuring Certified Digigraphie printmaker and artist, Gary Wornell at the Photokina, where he shares how he has produced original works of art using Epson technology, during both the production and printing stages. The Masterclass videos are aimed at photographers, artists and any other creatives that uses print technology to create their work.

The first video in the Masterclass series is an image production tutorial where Gary Wornell provides his top tips for creating the best printed imagery using Epson technology and computer software. Wornell also highlights how you can print on anything from aluminium, to steel, to hand-coated materials using Epson large format printers.  This video can be viewed via the following link:



The second video in the Masterclass series is a digital photo printing tutorial. Here, Gary Wornell tells us about his artistic journey with Epson printers and how he produces his artwork using a range of mediums - together with Epson technology. He also gives useful tips for photographers and artists on how to manipulate colour-representation techniques and printer-function options to produce original works of art.  To view this tutorial, please visit:



Video: See the world's first Inca Onset S40 in action at Kolorcraft

Inca Onset S40 Sml

The Inca Onset S40, the latest addition to the Inca Onset range of wide-format UV flatbed inkjet printers, makes its global debut at FESPA Digital (Hamburg) today on the Fujifilm stand (Hall A4-B10).
The first 470 sqm/hr (+ automation) Inca Onset S40 in the world has been installed at Kolorcraft in the UK.

In this short video, Kolorcraft talk about why they wanted it, the benefit to their customers and how it will improve their business.  Visit http://www.ddslimited.co.uk/incadigital/videowindow.html