01 Apr 2020

Hollywood makeover for Ladies’ Super League kick-off

 

Hollywood Monster Tim Karen

Birmingham City Ladies football star Karen Carney has visited a company to say thanks for giving the team a Hollywood makeover for the launch of the exciting new televised FA Women’s Super League (FAWSL).

Signs and graphics giant Hollywood Monster has agreed to sponsor the Blues team’s new shirts as they embark on their first campaign in the Football Association’s eight-club elite competition.  Blues Ladies have won all three of their matches so far and are top of the table. They meet second-placed Arsenal Ladies on Thursday (April28).

Karen visited the company’s headquarters in Tyseley, Birmingham, to express the team’s appreciation for their support. Birmingham City Ladies FC will face top teams including Arsenal, Chelsea, Everton and Liverpool in the league which for the first time in history will take place during the summer months.

The aim of the league is to establish and grow the women’s game while attracting a wider audience by introducing family friendly activities including keepy-uppy competitions and music entertainment before and after matches. The launch of the Women’s Super League is the single biggest event to happen in women’s football in the UK.

Hollywood Monster has sponsored Birmingham City FC for 20 years and jumped at the chance to sponsor the women’s team’s shirts in a two-year deal for an undisclosed sum.

Managing director Tim Andrews said: “Hollywood Monster is delighted to be supporting Birmingham City Ladies at what is a very exciting time for women’s football. This is a fantastic opportunity for the women’s game to gain national coverage and I am sure it will encourage thousands of schoolgirls to get involved in the sport.

“We’ll be supporting the team every kick of the way as they take on the elite of women’s football in England. We’re proud to be associated with the ladies team and we hope that they can bring more silverware back to St Andrew’s.”

Blues' President Carson Yeung said: "We are delighted to welcome the ladies side into the Birmingham City fold and will give them all support possible in the form of the wealth of experience and knowhow we have behind the scenes at St. Andrew's.
 
"The Women’s Super League promises to be really exciting and I for one am extremely proud that Birmingham City Ladies are going to be a part of it. As well as cheering on Blues and playing their part in helping to steer us up the Barclays Premier League table it would be great to see as many supporters as possible getting right behind the ladies team too and roaring them on. Many thanks, also, to Hollywood Monster who have kindly agreed to sponsor the ladies.”

Blues star Karen said: “We've all been working hard to get ourselves ready for the inaugural FAWSL campaign and we're delighted that Hollywood Monster are lending their support to this exciting era for women's football in the UK.

“I know Hollywood Monster have a long association with Blues and the whole ladies squad will be aiming to do our new sponsors, and the name of Birmingham City FC, proud across the course of this season and beyond.”

The new league aims to be family friendly and fans will be able to interact with their favourite players both at matches and online, with live matches and highlights also being broadcast on ESPN. Fans can visit facebook.com/FAWSL or www.fawsl.com throughout the season to have a say in their league and clubs, and to access exciting behind the scenes news and videos from players. The FA is investing a total of £3million over the next two years in the FAWSL.

Hollywood Monster has invested heavily in state-of-the-art printing technology enabling it to produce enormous banners and advertising hoardings at high-profile sites including sports stadiums, festivals, rock and pop concerts, shopping centres and property developments.

[Photo shows Hollywood Monster managing director Tim Andrews meets Birmingham City Ladies FC star Karen Carney.]

Want a cool fridge for your garaget? Agfa's wrapping two to give wway at ISA

Gladiator Chillerator

Agfa Graphics announced today that two ruggedized refrigerators will be wrapped at Agfa’s booth during the International Sign Expo 2011, and two lucky winners will be able to take them home. To demonstrate that there is more to wrapping than just cars and trucks, Agfa will be designing and applying wraps to two Gladiator® Chillerator® Garage Refrigerators, designed for garages and basements. Each will be given away to two lucky visitors to Agfa’s booth (#4153) during the show.

Agfa's wrap technicians will be doing hands-on wrap demonstrations on the refrigerators all throughout ISA using 3M media and laminates printed off the Epson Stylus Pro GS6000.

"Agfa's wide format specialists consult customers and help determine the right combination of ink, media and engine that best meets their application," said Larry Salomon, vice-president, Wide Format, Agfa Graphics North America. "Our national distribution network is designed to deliver display graphics products within 24 hours, so a customer can win a job today and be printing it tomorrow."

The wrap demos will take place at Agfa's booth (#4153) during ISA 2011 at the Mandalay Bay Convention Center in Las Vegas, April 28-30.

 

Innovative furniture printing with Inca Eagle

Inca Eagle

When furniture company Funkids wanted to update its traditional range of children's bedroom furniture to make it more attractive and appealing, Extrema Publicidad in Mexico turned to its Inca Eagle H printer for the solution. Extrema printed directly onto MDF and HDF to produce the range of colourful, themed designs.

Several processes were involved from digitally cutting the individual pieces - more than 150 different pieces were registered - to the substrate treatment and primer preparation before the pieces could be printed, then UV varnished.

With its Eagle H printer Extrema Publicidad were able to produce consistently high-quality, richly-coloured graphics which were ideal for children's bedrooms.

This project was an innovation for the Mexican furniture market as other companies were using decals or vinyl for decoration which produced an inconsistent quality.

Sign & Digital UK 2011 posts an impressive 22% visitor increase

Picture

Faversham House Group, organisers of Sign & Digital UK, are delighted to confirm that 6,756 visitors attended the show at the NEC last week. This is an impressive 22% increase on the 2010 show, reflecting the renewed optimism in the market and the event's role in showcasing the very latest sign making and digital printing products & services.
 
Rudi Blackett, event director for Sign & Digital UK, commented, “We are delighted to be able to report a significant increase in visitors to the 2011 show. The combination of interactive demos and specialist advice, coupled with the wide range of products and applications on display, made the show a fantastic showpiece for our industry. I would like to thank all exhibitors and visitors for their part in making the show such a great success.”

Visitors to the show shared this buoyant feeling of optimism ”I’ve found this a really worthwhile trip,” says Geoff Rile of GWR Design & Illustration.

Studio Manager Jane Twydle of Succinct Communications said “I really enjoyed the show and come every other year to see what is new and keep up to speed with the market.”

Haydn Pryor of Trust Mark Design & Print Ltd commented “Really good show, I do come every year and will certainly be back. I came up here to visit the Roland stand and did make a purchase”

“We are a small print shop and this is our 4th year coming to the show. We are looking at a range of materials for external signage and identify different hardware to use. We’re impressed with the professionalism in such a tough market and it’s definitely been worth the visit,” said Ian Forsythe of Forsythe and Steele.

Exhibitors also found the event particularly good this year and the increased numbers of quality visitors was the contributing factor. “As a newcomer to the graphics market, I am impressed with the quality and more importantly quantity of the leads we gained. Having attended many shows in other sectors of the digital printing market, this show really exceeded my expectations” said Erik Norman, VP Sales & Marketing for Reprographic Technology International.

“We are delighted with the amount of visitors to our stand all of whom showed great interest in our Fujifilm ‘shop’ as well as the latest Acuity Advance flatbed,” says Graham Leeson, marketing communications manager, Graphic Systems Division – FUJIFILM Europe

Emerson Welch of Clarity Software also commented “Once again, Sign & Digital UK has delivered in quality, quantity and closed sales for Clarity Software. This is a key event in our calendar and enables us to supply our tailored product to its rightful audience.”

Also impressed were a number of large format printer resellers including Stewart Bell of Digital Print Innovations Ltd, stating, “We are delighted with our first Sign & Digital UK. As a young, independent, ambitious business we were extremely pleased with the quality and quantity of the leads we achieved. We’ve already booked a bigger stand for 2012!”

Graham de Kock, City & West End solutions said “Our stand featured a European launch of the Seiko W64S and we also sold printers off the stand on the first day.”

Nick Wintle, Managing Director of IGS UK Ltd added: "The show was a great success for us and we met with numerous potential customers to talk them through our Elements Print Science range.  The interest we received at the event was very good and we've already booked a bigger space for next year's event."

Duncan Jefferies – marketing manager; Hybrid Services Ltd. Mimaki’s exclusive distributor for the UK & Ireland commented, ‘’Sign & Digital UK 2011 was an excellent show for Hybrid. It was the ideal opportunity for us to launch five major new Mimaki products – an unprecedented number of exclusives, of which all were very well received by the visitors. We enjoyed three busy days - the interest on our stand and machine orders placed with Mimaki resellers at the show was extremely strong.’’

Nicola Bisset, Group Managing Director at Optimus commented “It is our first time exhibiting and we will be returning. The attendance was good and the lead quality was excellent with many of the visitors being decision makers. Well done for putting on a great show, which was well organised and publicised.

Finally, one of the busiest stands at the show was the Hewlett-Packard stand where Anne Sharp, Category and Marketing Manager for Designjet UK & Ireland had this to say, “We have been pleased with this year’s Sign & Digital UK and the interest that we have seen in HP’s range of LV signage solutions, especially in our Latex technology. It’s been a great event in terms of meeting UK and Irish customers looking for new investment opportunities and we look to forward to next year’s event.’

Make sure you put the date in your diary for next year, the 2012 Sign & Digital UK will be held on the 27-29 March, halls 3 & 3a at the NEC, Birmingham.
Also start thinking about your entries for the next Sign & Digital UK Awards, introduced this year to applaud and award the most creative sign and digital projects and companies in the UK.

For more information, visit www.signanddigitaluk.com or follow all the latest round up of news and information on twitter @signanddigital. To contact the team please email This email address is being protected from spambots. You need JavaScript enabled to view it. .

 

Avery Dennison launches CarWraps.net

Avery Dennison Logo

Avery Dennison Graphics and Reflective Solutions announced today the launch of CarWraps.net, an easy-to-use website that makes it convenient for small business owners and consumers to brand or personalise their car with vinyl graphic media.

"Vehicle and fleet graphics have been used by the business community for promotion and advertising purposes for many years," says Kathleen Hall, North American vice president and general manager for Avery Dennison Graphics and Reflective Solutions. "The success of mobile advertising campaigns has led many small- and medium-sized businesses to explore the idea of having cut or printed graphics applied to their vehicles or fleet as an excellent way to gain exposure for their brands. CarWraps.net is designed to make this process straightforward and accessible for the business owner or the consumer who wants to customise their vehicle with their own style."

Statistics from the Outdoor Advertising Association of America confirm the effectiveness of vehicle graphics. One vehicle can generate 30,000 to 70,000 impressions a day. In addition, fleet advertising boosts name recognition 15 times more than any other form of advertising. Car wrap advertising also boasts one of the lowest cost-per-impression ratios among all forms of advertising. These are the types of statistics that have convinced more and more businesses that car wrap advertising should be a key component of their marketing mix.

In addition to businesses, consumers now desire to reflect their individual styles on their vehicles. This personalisation trend goes beyond the typical pin stripe and window graphics that are purchased off the shelf. Options for customisation range from simply changing the colour of the car with a wrap or creating a personal design and digitally printed wrap.

"We are committed to providing business and consumers with easy access to qualified wrap installation professionals," says Hall.

CarWraps.net includes an easily searchable database so that individuals can locate a pre-screened and certified installer near them. Full service wrap companies and installers have been certified by Avery Dennison or the Professional Decal Application Alliance (PDAA), an independent, industry-leading organisation dedicated to raising the reliability and professionalism of the graphics installation industry. Avery Dennison and PDAA Master Certified Installers are experienced with all types of graphic installations, including walls and flat surfaces, glass, curved surfaces, and complex curved surfaces including vehicle wraps.

A wide selection of photos of custom graphics installed on cars, SUVs, vans, trucks, RVs and trailers are available at CarWraps.net for consumers and business owners to see. Also helpful for small businesses, are statistics on the number of impressions a promotional wrap can generate and the ROI for this out-of-home advertising medium.

Avery Dennison's MPI 1005 Supercast pressure-sensitive vinyl is often digitally printed with designs or company logos for full and partial car wraps. The vinyl graphics are then laminated with one of Avery Dennison's digital overlaminates to provide protection against normal road wear and UV rays.

The beauty of a car wrap is that, if an individual gets tired of the wrap or graphic design or a company rebrands, the wrap can easily be removed and the paint on the car will look virtually the same as the day it was installed. Pricing for creating a personal graphic design and installation varies depending on the vehicle and the size of the graphic.

HP releases new L25500 case study at Sign & Digital show

Hp Case Study Sd

Tay-CAD, based at Lerwick in Shetland, was formed in 1992 to provide CAD services to the oil and gas industries in Scotland. Since its establishment, the company has extended its services to include graphic design and large format printing. Eighteen months ago the company, traditionally a business-to-business service provider, decided to use its HP Designjet printers to extend its client base by offering its large format printing capabilities to the public.

"Shetland is a group of islands in the north eastern tip of Scotland," explained Mark Fuller, managing director and owner, Tay-CAD Ltd. "Its distance from the mainland of Scotland and small population offers a challenging marketplace and we have to be adaptable to meet the demands of our customers."

Expanding its service offering

In 2010, Tay-CAD decided to replace its existing HP Designjet 9000 Printer with HP Latex Ink solutions. It invested in two HP Designjet L25500 Printers, the 60 inch and 42 inch models, for high versatility and the ability to print on a wide range of substrates, including coated media or polyester fabric, and low cost papers without treatments.(1)

"We are a small business and the L25500 allows us to offer high-quality, competitively priced prints, with minimum operating costs," said Fuller. "As the HP media portfolio develops, we are finding that we can offer quick and effective solutions to jobs that would have been impossible without HP Latex Ink technology. For example, using our L25500s and HP Air Release Adhesive Gloss Cast Vinyl, we have been able to provide partial truck cab liveries, wrapped furniture and safety signage, all in the same print run."

Tay-CAD has also benefitted from the HP Designjet L25500s' ability to streamline workflow and minimise interruptions with its low maintenance printing.

"The L25500 has simply been a revolution in our workflow," continued Fuller. "First and foremost the print quality for indoor and outdoor applications is excellent, there is virtually no waste and we can leave the printers running unattended, whilst we concentrate on other work. Since installing the 60 inch printer last march we have seen a major boost in productivity."

Undertaking time critical work

In June 2010, Tay-CAD used its HP Designjet L25500 Printers to produce the graphics for a major exhibition at the Shetland Museum and Archives as part of the ‘Hamefarin' (homecoming) 2010 event that takes place every twenty-five years. During the event, Shetlanders and their descendants from around the world are welcomed back to their home islands. For many attendees this is their first visit to the islands.

"The ‘Hamefarin' From Old Rock to New Life exhibition at the museum focused on emigration and looked at the life stories of Shetlanders who had left the islands," explained Dr Ian Tait, curator, Shetland Museum and Archives. "When people relocated they took their possessions with them. This meant that the exhibition depended on high-quality graphics featuring sources such as photographs, biographical stories and newspapers, rather than focusing on artefacts."

The content for the exhibition was split into 48 A1-sized panels with the design determined by the destination of the person leaving. Every panel contained a combination of high-quality images and text. Each country was represented by different coloured text and a corresponding date stamp, superimposed onto each image. For consistency all the panels followed the same style, designed to look similar to a passport.

The centrepiece of the exhibition was a large panoramic montage, which measured 2440 x 1220mm, with an accompanying caption panel of 2440 x 600mm. The montage featured 135 photographs including black and white, sepia and full colour images. Tay-CAD produced the graphics using HP Permanent Matt Adhesive Vinyl mounted to 5mm foamboard.

"Timing was the most demanding aspect of this job, artwork was being finalised and approved right at the last minute, so being able to turnaround the production quickly was vital," said Fuller. "The HP Designjet L25500s were ideal for undertaking the job. Prints that come off the printer are instantly dry. In addition they do not require outgassing and are immediately ready for finishing and installation, ensuring that we could even fulfil the last minute changes."

As well as undertaking the printing of the montage, Tay-CAD designed the artwork so that it could be used as the cover page of the exhibition brochure, with minimal changes to the design. Production of the brochure was outsourced.

The exhibition was a huge success and the museum attracted 22,650 visitors over its duration, an increase of over 20 percent from the previous month.

Customer Satisfaction

"When I briefed Tay-CAD on the project, I wanted the final montage to be high-impact, so it was vital that the colours appeared vibrant, shadows and shading were well defined and textures were well captured," said Tait. "The captions had to be sharp enough for children to read easily and the panel had to be the right size and correctly positioned to stop adults from stooping to read. Tay-CAD managed to deliver all of this and the quality of the final result exceeded my expectations.

"Tay-CAD's combination of high customer service and its HP Designjet equipment has brought an advanced design and printing service to our islands. Without this, the ‘Hamefarin' exhibition would have been a lot more difficult. As it was, they made it so easy I didn't have to worry. The quality of work was superb."

(1) For best results, print on polyester fabric that does not stretch. Performance may vary depending in media. Please consult your media supplier for compatibility details.