19 Sep 2019

Restaurant rebrands overnight with HP Latex Inks and HP large format media

 

 

Im Mee Pee Mun By Jakkajan

Challenge

 

The Im Mee Pee Mun by Jakkajan restaurant's bare, cement exterior and dark, wood interior was not enticing customers to enter.

Owner Sornkrit Thongalarm wanted a vibrant renovation that could be done quickly with minimal impact to customers.

 

Solution

 

 

 

HP Designjet L25500 Printer with HP Latex Inks

 

 

HP materials, including:

 

  •  

    HP PVC-free Wall Paper

  •  

    HP Air Release Adhesive Gloss Cast Vinyl

  •  

    HP Durable Frontlit Scrim Banner

  •  

    HP Heavy Textile Banner

  •  

    HP Photo-realistic Poster Paper

     

 

 

Results

 

The redecorated Im Mee Pee Mun by Jakkajan restaurant is a stand-out hot spot and traffic is continuing to increase.

 

The once bare, cement exterior and dark, wood interior of the Im Mee Pee Mun by Jakkajan restaurant was not enticing customers to enter as often as owner Sornkrit Thongalarm would have liked, despite the high-quality food offerings. Located in a prominent business district in Bangkok, Thailand, Sornkrit's restaurant was in desperate need of a remodel and new brand campaign. "I think the first thing that attracts people into a restaurant is its decoration," he explains, "but it's a matter of decorating in a short period of time."

 

Sornkrit wanted a complete redesign, but he needed to minimise the amount of time his restaurant would be closed. He also wanted to use products that reduce the environmental impact of printing and avoid negatively impacting his customers with lingering paint fumes and dust.

 

 

Not sure how to proceed, Sornkrit turned to the Thamnaksilp Advertising Company and, ultimately, the HP Designjet L25500 Printer with HP Latex Inks.

 

 

HP Latex Inks fulfill a vision

 

 

HP Latex Inks produce a wide range of outdoor and indoor applications without sacrificing quality or durability. Sathit Chaiyapatanaporn, executive director of the Thamnaksilp Advertising Company, explains, "The HP Designjet L25500 and HP Latex Inks can print on many kinds of materials. It was this versatility that suited the project. The technology also offers a reduced impact on the environment, durability and value."

 

 

When Sornkrit realised the HP Designjet L25500 could fulfill his vision, he was excited to start redecorating his entire restaurant, inside and out, from the curtains and menus to the exterior walls.

 

 

Turning a restaurant into art

 

 

An avid art lover, Sornkrit wanted his restaurant to showcase artwork and become a gathering place for other art enthusiasts. He found two artists, Oh Futhog and P7, whose eye-catching graphics would help represent his vision of modernity and convenience.

 

 

Sornkrit decided to incorporate these vibrant graphics into every detail of the renovation. "We wanted to create something different," Sornkrit explains. "HP technology was able to perfectly capture our new design." He adds that HP helped sponsor the renovation by donating all of the ink and media.

 

 

An overnight success

 

 

Using the HP Designjet L25500 with HP Latex Inks instead of traditional paints, wallpaper or fabrics meant there was little dry time, fewer fumes and easy setup. These factors were ideal for an overnight installation that would allow the restaurant to remain open. And because the prints are odourless,(1) customers would not be met with unpleasant smells the next day.

 

 

"Whether it's the material for the curtains, tabletops, aprons, or even the wrap of our exterior and interior, HP offers us a great choice," says Sornkrit, adding that the quality of the prints exceeded his expectations as well. "It really brought the artists' design to life."

 

 

The HP materials used for the renovation include HP PVC-free Wall Paper for the wallpaper and HP Air Release Adhesive Gloss Cast Vinyl for the tabletops. The coasters and menu covers were printed on HP Durable Frontlit Scrim Banner, and the curtains and aprons were printed on HP Heavy Textile Banner. Finally, postcards and invitations announcing the redesign were printed on HP Photo-realistic Poster Paper.

 

 

This versatility, paired with the new design, helped create a consistent look and feel throughout Sornkrit's restaurant. "Within one evening, the work was done. I didn't need to close the restaurant at all," Sornkrit explains. He adds, "It was like getting a new place overnight."

 

 

Irresistible décor

 

 

With the renovation complete, Sornkrit says customers are pleased with the look and feel of the restaurant, and traffic is increasing. "We are extremely satisfied with the way the design is making our business stand out in the area," says Sornkrit. "We are attracting more and more new customers," he continues. "People walking past outside always stop to look at the restaurant and often cannot resist coming inside to take a closer look. And our existing customers have all commented positively on the new look."

 

 

Sornkrit adds, "This whole process has been remarkably smooth. I am very satisfied with HP's printing quality, and I have confidence in the HP brand. There is a team of experts who I can consult any time." He goes on to say, "After putting our faith in HP technology for the restaurant's redesign, the outcome has proved to be even better than we could have imagined."

 

 

(1) Printers using HP Latex Inks use internal heaters to dry and cure the latex polymer film. Some substrates may have inherent odour.

 

 

 

Full Steam Ahead for Océ with Printing Help for Railway Competition

 

Royal Scot Minehead

Images of steam trains from a bygone age will be printed poster-size by digital pioneer Océ as part of a centrepiece spectacular for a photographic competition and exhibition.

The Steam Railway Photographic Competition has been running throughout the summer in Williton, Somerset. Headed ‘Steam’s Up’, snappers have been invited to submit photographs for a number of categories. These include Steam Engines and Rolling Stock, Diesel, Railway Landscapes, Railway People (staff or passengers), a special section for Under 16s. There’s even a competition for those who shun the digital age, and want to render their images in paint, pastel, crayon or any other medium.

Hundreds of entries have already been received by organisers, which have now been whittled down to 120. Final judging will start one week before the exhibition that is due to take place in West Somerset House, in the centre of Williton, to coincide with the West Somerset Railway’s Autumn Steam Gala on October 1-3. Details on www.willitonparishcouncil.org

One of the main highlights will be the provision of a poster service throughout the weekend where enthusiasts can turn their snaps into poster size images for the cost of the materials, plus a small contribution to charity.

Digital manufacturer and software provider Océ will be providing a super-fast printer that will provide colour images nearly four feet wide in just over 30 seconds!  Called an Océ ColorWave 600, the printer works through a printing technology called Océ CrystalPoint™. This technology, rather than inks, uses solid toner pearls that are converted into a gel, jetted and then crystallised on to paper. The Océ ColorWave 600 produces an A0 full colour sheet (one-square metre) in 34 seconds.

Event instigator David Chadwick said: “It’s been a lot of hard work, but it will be all worthwhile.  This event will be extremely visual and Océ’s help in producing the eye-catching posters on this revolutionary machine will be a real attraction and interest for rail and camera enthusiasts at what we know is going to be a fantastic event.”

On hand throughout the show will be Océ display graphics specialist Ian Guiver, who will be using Onyx Poster Production House software in conjunction with the printer, and be providing a series of master-classes on print production. “The camera enthusiasts will be able to see that it’s not just about pixel quality that makes a print stand out – it’s also to do with the technology,” he said. “The Océ ColorWave 600 prints on to a wide range of medias, ranging from uncoated and recycled papers all the way through to specialties like Tyvek for maximum durability with its water resistant CrystalPoint finish. The technology is environmentally friendly with no emissions of ozone, odour or fine powder and does not use liquids or solvents.”

Proceeds from producing poster images from photographs will go to the Little Havens Children’s Hospice, which is supported by Océ UK Ltd.

 

Vista System’s Wayfinding Signs Were Recently Installed at all KFC Branches in Spain

 

Kfc Wayfinding

Vista System International, a world leader in Modular Curved Frame Technology (MCFT), recently supplied its elegant and easy to update Wayfinding sign frames to “Carbonell Rotulación + Imagen”, for installation at all KFC Branches in Spain – as part of a big renovation project.

During the last 2 years, all branches of KFC in Spain went through an image upgrading process, focused mainly on re designing the point of sale areas. The designer of the renovation project needed an elegant and easily updateable sign system that will complement the new design.  Due to the dynamic nature of the project the signs had to be delivered to various locations in Spain within a very short notice. Vista System was chosen for its elegant design, ease of updating by in house staff and fast shipping options.

Modular Curved Frame Technology provides many advantages vs. other custom fabricated and modular sign systems.  It is easy to install and update by even a novice.  This saves time and the costs associated with using onsite signage professionals.  Clear, concise directions make the installation process fast and easy.  MCFT can be dismantled easily for efficient shipping and in many cases can even be shipped via such lower cost delivery services as UPS, FedEx and additional similar delivery companies overseas

 

 

Hollywood Monster Play Key Role In Success Of Morgan Sindall Merger

Morgan Sindall Hollywood Monster

Tim Andrews, MD Hollywood Monster and Graham Shennan, MD Morgan Sindall


Hollywood Monster played an integral part in the merger between Morgan Ashurst, Morgan Est and Morgan Professional Services which now all operate under the name of Morgan Sindall, creating a larger division.

The Birmingham based signage and wide format printers faced a huge logistical challenge when they were called upon to deliver the newly branded signage and other materials to over 250 sites and 42 offices all in the space of one weekend.

The merger between Morgan Sindall’s Construction and Infrastructure businesses makes the firm one of the largest in its field, employing more than 4,800 people nationwide.

Hollywood Monster are under contract to supply their sites and offices with branded signage, health and safety signage, window manifestations and plant stickers amongst many other services. The contract is worth in the region of £500,000.

Over 300 addresses required re-branding over three days, which saw more than 1,000 parcels sent out around the UK. All materials were manufactured within a two week lead time - culminating in over 3,000 man hours from the team at Hollywood Monster, right the way from the production workers to the managing director, Tim Andrews.

“This was a sizeable challenge for us all here at Hollywood Monster, we were thrilled to be part of such a momentous merger yet we knew we would have to pull together as a team to fulfil a contract of this nature. With a lot of hard work and dedication from everyone within the company we achieved the deadlines and were delighted with the results. We are now looking forward to a long and rewarding working relationship with the newly merged Morgan Sindall.”

Graham Shennan, managing director for Morgan Sindall said “This was a major challenge, but through excellent planning and teamwork by employees of Morgan Sindall and by Hollywood Monster, the re-brand was accomplished to a very tight deadline. We now look forward to developing and driving the brand forward.”

Following the Merger of Hollywood Signs with Monster Digital, Hollywood Monster have been going from strength to strength with the final quarter in 2009 being the busiest on record, with the output and installation of over 10,000 square metres of new temporary and permanent signage, graphics and visual media. Hollywood Monster work with some of the biggest names across the UK, including HMV, Morgan Sindall, Redrow Homes, Virgin Media, Lovell Homes and Crosby Lend Lease.

 

Hampshire Flag on top of world with arctic adventurer for kids’ charity

 

Hampshire Flag Sheppard

Flags manufactured by a south coast firm have made their way across the North Pole thanks to Kevin Sheppard’s successful completion of a challenging race to raise money and awareness for a children’s bereavement charity.

Hampshire Flag supported the 39 year old from Gloucestershire’s ambitious 350 mile race across the High Arctic to the Magnetic North, which took him 15 days, by donating three flags to help raise money and awareness of the charity Winston’s Wish and for Kevin to take on the expedition.

As one of only 42 who took part in last month’s race, Kevin had to pull his sledge across frozen wastelands battling against severe storms and High winds reaching and at times 35mph. Also having to navigate with the visibility as low as 20-30ft whilst in a operating in a complete whiteout.

The leading flag manufacturer has supported Kevin’s mission from the outset by providing three bespoke 68 x 38cm flags; two featuring the Team Sheppard/ Winston’s Wish logos and one for another of Kevin’s sponsors, R&H Interiors.

Kevin said, “I am ecstatic to have completed what was the most challenging 15 days of my life. The conditions were far harsher than I had ever imagined and I lost eight kilos in weight, trekking for up to 23 hours a day to ensure I reached the finish line on time.

“Knowing I was raising money and awareness for Winston’s Wish however was all the motivation and encouragement I needed to press on. Flying the flags at the North Pole was emotional and much dreamed about and I really appreciate Hampshire Flag for making this a reality,” added Kevin.

Kevin lost his brother 27 years ago due to a motorbike accident when he was just 13 so Winston’s Wish, a leading authority in childhood bereavement, is a charity close to his heart. He aims to inspire young children from all backgrounds to achieve their own aspirations, goals and ambitions through Team Sheppard.

Hampshire Flag’s Managing Director Graham Wilkinson said, “We are delighted that Kevin has successfully and safely accomplished his incredible mission. The entire Hampshire Flag team congratulates him and it is wonderful to think that our flags have travelled so far, and for such a worthwhile caused.”

The multi-award winning firm has a team of 21 and produces hand-sewn national and international flags and digitally printed banners. The Waterlooville company also offers a bespoke flag design service, PVC banners, marine flags, bunting, table flags, exhibition graphics and event systems in addition to the supply and installation an extensive range of flagpoles.

Its prestigious portfolio of clients includes Selfridges, the BBC, Channel 4, Portsmouth Football Club, IBM and British Airways. Hampshire Flag supports various charities and expeditions including Action for Kids, Samaritans, Gumboots and for swimmer and environmentalist Lewis Pugh’s on-going feats.

 

 

GTMS creates a scene with 2D dragon in Westfield

Gtms Dragon

A leading event branding and production company was brought on board to undertake a large-scale installation project at London’s largest shopping centre to promote the launch of a major new Paramount Pictures UK film.

GTMS designed, manufactured and installed two 2D dragon images, each measuring 10m in wingspan, to mark the UK release of ‘How to train your dragon’, a computer animated fantasy film by Dreamworks.

The dragon installation, which was displayed in the Atrium area of Westfield Shopping Centre in Shepherds Bush, was created using steel box section frames, matched together by overlaying onto templates cut out by GTMS’ computer controlled router.

The images of the dragon were printed onto foam PVC panels, also cut on the router, and the frame was suspended from the truss by four hanging points ensuring its weight was evenly distributed and supported. Every part of the installation was sectional to allow for easy transportation.

Paul Logan, Managing Director at Logans Run Print Management, GTMS’ client said, “We are delighted with the finished dragon and it is exactly as we had envisaged it. Paramount Pictures UK was very pleased with the end product and was particularly impressed with the quality of print and finish of the dragon structure.”

“The installation was undertaken with great care and expertise and there is a possibility that the dragon may be used again for future promotions. Well done to everyone at GTMS who worked on this project,” said Paul.

The total production time was 10 days and it took six of the GTMS team one week build the dragon and three crew members one night to install.

Dominik Short, Director of Hampshire based GTMS said, “This was a fantastic, high-profile project to work on. It was technically and logistically challenging but the team really pulled together and we were extremely pleased with the result.”

GTMS provides exceptional large format print services for large scale and complex projects, in addition to offering Design and Build and event production services. With 25 years’ experience under its belt and a wealth of prestigious clients – including the BBC, Bacardi, Fat Face and an array of experiential, marketing and PR agencies, GTMS takes care of every aspect from the initial design through to the production and installation by its expert team.

The forward-thinking team of 26 employees operates from under one roof – a 38,000 sq. ft purpose-built site complete with offices, workshops and warehouse.