08 Jul 2020

Avery Dennison vinyls create dramatic car graphics for new Audi R8 Spyder TV commercial

Avery Hot Rods

22 beaten-up old hot rods/stock cars were wrapped in Avery Graphics® self-adhesive vinyls for the making of a television commercial for the launch of the new Audi R8 Spyder.

The concept and storyline involves a theme of ‘Beauty and the Beast’, depicting the new Audi as the beauty surrounded by ‘beasts’ in the shape of some of the most beaten-up old hot rods/stock cars in the world.

Each car unique

The 22 cars were sourced from the US and UK for the shoot.      Says Justin Murray, from UK-based car wrap specialists Pyramid Visuals, who wrapped the cars:  ‘We used Avery MPI 1005 Easy Apply on three of the American hot rods as the bodywork had been autographed by famous drivers, and that was the only material we were confident would not leave any adhesive residue – and we couldn’t risk damaging the priceless autographs!’

The Avery Graphics films were digitally printed on HP9000 solvent printers to give each car a unique and striking design.   As well as Avery MPI 1005 Easy Apply, other materials used for the project were Avery 700 and 800 series and Avery MPI 2000 films.

The ‘Beauty and the Beast’ story involves all the noise and attitude of hot rods -- each of which carried its own distinctive design, such as a skull and crossbones, or a   mouth with big, sharp-looking teeth, driving furiously around and missing each other by inches.  The Audi R8 Spyder glides through the carnage and escapes unscathed, looking like the perfect hero.    http://www.youtube.com/watch?v=Ctt70KFWE1g.


3M bumper wrap contest winners announced

3m Logo

The 3M Graphics Market Center had a very active presence at the Specialty Graphic Industry Association (SGIA) Expo October 13-15, in Las Vegas. While demonstrating new products and technologies and offering expert support and advice, 3M also engaged attendees with its Bumper Wrap Contest. Participants installed 3M vehicle wrap film on actual vehicle bumpers, providing a fun and challenging event while demonstrating the versatility and ease-of-use of 3M wrap films.

Contestants applied a 2x2-foot graphic to the bumper of a Chevrolet HHR, and were judged on speed and quality of the installation. The graphics were printed on 3M's Controltac brand Wrap Film with Comply v3 Adhesive IJ380Cv3 with 3M's Scotchcal brand Gloss Overlaminate 8580.

The contest winner was Keoni Denison of Capital Wraps of Washington, DC. Denison won a T-shirt and an $800 discount on training, testing, or 3M installation tools, and all 38 participants received prizes. The top ten finalists were:

  • Keoni Denison - Capital Wraps - DC
  • Kenny Miller - Thumb Print - CA
  • Zigis Tijunelis - Massive Impact Media LTD
  • Justin Pate - Netherlands
  • Ryan Farquharson - JD Inc - TX
  • Noli Hipolito - Art Signs - HI
  • Jeffery Merrell - Traffic Graphics NW INC - WA
  • Susanne Stoddard - Icon Image - CA
  • Sam Twomey - The Mad Striper - VA
  • Oswaldo Gutierrez – Multipass

GSI Printing increases production capability and sharpens applications offering with triple HP Scitex Printer installation

Gsi Hp Scitex

HP today announced that GSI Printing, of Kontich, Belgium, has installed a triple line-up of HP Scitex Printers in order to strengthen its service capability and meet the increasing and changing needs of customers.

The new equipment comprises the high-volume HP Scitex FB7500 and FB6700 Printers, as well as the HP Scitex LX800 Printer, which runs water-based HP Latex Inks.

Founded several years ago out of the merger between Graphic Screen International and MAT, GSI Printing has enjoyed progressive growth and is today a multidisciplinary out- and in-store communication partner to well-known national and international brand-names, advertisers and creative agencies. Thanks to its recent HP investment, GSI Printing is now the largest digital printing company serving the Belgian marketplace.

Commenting on the importance of its latest HP installations, Christian Duyckaerts, general manager of GSI Printing Belgium, said, "HP is a leader in large format digital printing technology and these new printers greatly enhance our productivity while enabling us to expand the range of our applications offering. With its up to 500m2/hour print capacity, the FB7500 provides high-speed printing at the right cost, and it will be pivotal to our ability to print medium and long runs of POP/POS applications at ever-tighter deadlines."

At the same time, Duyckaerts believes the industrial inkjet attributes and water-based, pigmented HP Scitex WB300 Supreme Inks of the flatbed FB6700 make for a robust print solution that ticks the right boxes when it comes to satisfying GSI's environmental objectives. "The fully automated aspect of the heavy-duty FB6700 will deliver added impetus to our rigid-media print capability", he said. "This together with fast-drying water-based inks that are UV-,(1) abrasion- and water-resistant, will ensure our display and packaging applications benefit from offset-like vibrancy, while also facilitating an improved printing environment."

For Duyckaerts, GSI Printing's continued adoption of new technologies not only align perfectly with the company's environmental objectives, but are also an increasingly stipulated requirement from customers - key factors that lead to the HP LX800 installation.

"As well as being asked to utilise more environmentally-friendly technologies, we also strive hard to encourage customers to select more sustainable options", continued Duyckaerts. "The HP LX800, together with the multiple-substrate printing advantage of its latex inks can help meet these goals and enables us to undertake a greater diversity of larger-sized applications that also deliver stunning visual quality."

Having installed the trio of HP equipment in the last few months, GSI Printing was quick to integrate the new firepower into its printing operations. Indeed, according to Duyckaerts, the HP Scitex FB7500 in particular, made an immediate impact on a project undertaken on behalf of major sports retailer, Decathlon. During the summer, the company capitalised on the FB7500's ability to print to an extensive range of sheet-fed material, which saw it produce a range of eye-catching in-store POS graphics.

"We only had a very tight timeframe in which to print the Decathlon graphics, and despite the fact that we were printing variable-data to a range of materials - such as foam- and corrugated-board - maintaining consistent colour accuracy was critical", he explained. "We were delighted that the HP Scitex FB7500 Printer lived up to our expectations and, as is the case with our other new HP equipment, it has since proved its worth on a number of other high profile customer projects."

GSI Printing employs nearly 40 people throughout its operations and shares a 15,000m² facility in Kontich with its partner, Print and Display - a leading provider of large format offset poster printing and POS displays.


(1) In central-Europe. According to standard ASTM-D2565-99.

America Digitaal Druk and Inca Eagle 44 bring hospital wall to life

America Digitaal

Netherlands-based America Digitaal Druk has produced wall panels illustrating a tropical forest for Emma's Children's Hospital (part of University Hospital Amsterdam) following the renovation of their wards. The biggest challenge was to perfectly match the panels to create a wall that would come to life when you walk past it. This was achieved with the Inca Eagle 44 by printing on to 18 two-part lenticular panels designed so that, when viewed from slightly different angles, the images appear to move. These panels were then laminated onto Dibond before being mounted in the hospital. The wall has a stunning effect and has helped to create a tranquil place in which patients, parents and visitors can relax as well as creating a pleasant environment in which to work.

Your Sign Company revitalises Burton Power's shop frontage


Burton 3

Your Sign Company has announced it has revitalised Burton Power auto store’s shop frontage.  Spanning 160ft in length, the shop frontage replacement used over 200sq/m of digital printing produced on Gerber Solara flatbed and Roland Versacamm printers at Your Sign Company’s Cambridgeshire premises. An additional 35 metres of composite material was also used.

When performance auto store "Burton Power" approached Your Sign Company, the brief was to completely revitalise the shop frontage.  Your Sign Company had the in-house resources to create everything that was required.  It produced a variety of direct UV printed aluminium composite panels, inkjet-printed and gloss-laminated self adhesive vinyl graphics, cut vinyl lettering and router cut brushed stainless steel effect composite letters which included LED backlighting.

Nick Dowell, Director at Your Sign Company commented on the job "We opened for business early this year and to win a job of such magnitude was a great achievement.  The signage itself was quite straight-forward, however it was sheer quantity of printing required that made this project different."



Epson, Avery, and SkinzWraps produce most expensive car ever wrapped at SEMA 2010

Epson Logo

Epson America, Avery, and SkinzWraps have joined forces to produce and display the world's most expensive car ever to be wrapped. A Bugatti Veyron worth an estimated $1.7 million will be on display in Epson's booth at SEMA 2010 (Specialty Equipment Market Association) in Las Vegas, Nov. 2-5.

The custom wrap was designed, printed and applied by SkinzWraps using an Epson Stylus Pro GS6000 printer and Avery MPI 1005 Supercast media. A total of seven days were required to complete the design, print the wrap and apply it to the car. At the conclusion of the show, the car will be transformed quickly and easily back to its original design.

"Epson is extremely excited to work with Avery and SkinzWraps to unveil what's surely the most prestigious and high-priced automobile ever to be wrapped," said Reed Hecht, product manager, Epson America, Inc. "In the world of engineering, there aren't many vehicles that underscore the winning combination of style, performance, beauty, and speed like a Bugatti Veyron. These are characteristics that Epson shares and pursues with passion when it comes to engineering the world's most incredible ink jet printing technologies, so we're very proud to demonstrate those accomplishments in such a unique way."

The Bugatti Veyron is the most expensive and fastest sports car in the world and hailed by many as the greatest automobile ever made. This exotic two-passenger car is powered by a quad-turbocharged, 8-liter, 16-cylinder engine that produces 1,001 horsepower. The Veyron's powerful engine and 7-speed transmission with AWD enables it to achieve a top speed of 253 mph, a speed it can maintain up to 12 minutes before consuming all of its fuel.

"Designing and applying a wrap to an automotive masterpiece like the Bugatti Veyron requires the ultimate degree of skill and concentration, the right materials and of course the best printing technology imaginable," said Peter Salaverry, CEO, SkinzWraps. "The Epson Stylus Pro GS6000 produces images with rich, vibrant colors, smooth tones, and deep blacks with amazing shadow details. Combine all of that with the amazing quality and durability of Avery's adhesive backed vinyl and you get a solution that's worthy of being featured on a Bugatti Veyron or any job that requires the best of the best."