Mutoh America Inc. proudly launches Mutoh Business Builder (MBB), an on-line tool for Mutoh customers that provides market specific information, education and application driven training.
Starting November 17, 2010, Mutoh customers, new and old, are given FREE access to MBB simply by registering their printer and applying for a password. Customers will have access to ideas and concepts to encourage improving their business, product offerings and their bottom line using the latest Mutoh technology.
"MBB is a tool for our customers to learn about the different applications they can create using our products. Time and time again, people tell me they had no idea what all they could do with our printers. With MBB we will showcase on mutoh.com, in our four showrooms across the country, and at tradeshows, various applications and educational information for making money using our Mutoh digital printing and cutting equipment" states Brian Phipps, General Manager of Mutoh America Inc.
The first MBB module is all about the Carwrap business. Mutoh customers will have access to the following:
22 beaten-up old hot rods/stock cars were wrapped in Avery Graphics® self-adhesive vinyls for the making of a television commercial for the launch of the new Audi R8 Spyder.
The concept and storyline involves a theme of ‘Beauty and the Beast’, depicting the new Audi as the beauty surrounded by ‘beasts’ in the shape of some of the most beaten-up old hot rods/stock cars in the world.
Each car unique
The 22 cars were sourced from the US and UK for the shoot. Says Justin Murray, from UK-based car wrap specialists Pyramid Visuals, who wrapped the cars: ‘We used Avery MPI 1005 Easy Apply on three of the American hot rods as the bodywork had been autographed by famous drivers, and that was the only material we were confident would not leave any adhesive residue – and we couldn’t risk damaging the priceless autographs!’
The Avery Graphics films were digitally printed on HP9000 solvent printers to give each car a unique and striking design. As well as Avery MPI 1005 Easy Apply, other materials used for the project were Avery 700 and 800 series and Avery MPI 2000 films.
The ‘Beauty and the Beast’ story involves all the noise and attitude of hot rods -- each of which carried its own distinctive design, such as a skull and crossbones, or a mouth with big, sharp-looking teeth, driving furiously around and missing each other by inches. The Audi R8 Spyder glides through the carnage and escapes unscathed, looking like the perfect hero. http://www.youtube.com/watch?v=Ctt70KFWE1g.
The 3M Graphics Market Center had a very active presence at the Specialty Graphic Industry Association (SGIA) Expo October 13-15, in Las Vegas. While demonstrating new products and technologies and offering expert support and advice, 3M also engaged attendees with its Bumper Wrap Contest. Participants installed 3M vehicle wrap film on actual vehicle bumpers, providing a fun and challenging event while demonstrating the versatility and ease-of-use of 3M wrap films.
Contestants applied a 2x2-foot graphic to the bumper of a Chevrolet HHR, and were judged on speed and quality of the installation. The graphics were printed on 3M's Controltac brand Wrap Film with Comply v3 Adhesive IJ380Cv3 with 3M's Scotchcal brand Gloss Overlaminate 8580.
The contest winner was Keoni Denison of Capital Wraps of Washington, DC. Denison won a T-shirt and an $800 discount on training, testing, or 3M installation tools, and all 38 participants received prizes. The top ten finalists were:
HP today announced that GSI Printing, of Kontich, Belgium, has installed a triple line-up of HP Scitex Printers in order to strengthen its service capability and meet the increasing and changing needs of customers.
The new equipment comprises the high-volume HP Scitex FB7500 and FB6700 Printers, as well as the HP Scitex LX800 Printer, which runs water-based HP Latex Inks.
Founded several years ago out of the merger between Graphic Screen International and MAT, GSI Printing has enjoyed progressive growth and is today a multidisciplinary out- and in-store communication partner to well-known national and international brand-names, advertisers and creative agencies. Thanks to its recent HP investment, GSI Printing is now the largest digital printing company serving the Belgian marketplace.
Commenting on the importance of its latest HP installations, Christian Duyckaerts, general manager of GSI Printing Belgium, said, "HP is a leader in large format digital printing technology and these new printers greatly enhance our productivity while enabling us to expand the range of our applications offering. With its up to 500m2/hour print capacity, the FB7500 provides high-speed printing at the right cost, and it will be pivotal to our ability to print medium and long runs of POP/POS applications at ever-tighter deadlines."
At the same time, Duyckaerts believes the industrial inkjet attributes and water-based, pigmented HP Scitex WB300 Supreme Inks of the flatbed FB6700 make for a robust print solution that ticks the right boxes when it comes to satisfying GSI's environmental objectives. "The fully automated aspect of the heavy-duty FB6700 will deliver added impetus to our rigid-media print capability", he said. "This together with fast-drying water-based inks that are UV-,(1) abrasion- and water-resistant, will ensure our display and packaging applications benefit from offset-like vibrancy, while also facilitating an improved printing environment."
For Duyckaerts, GSI Printing's continued adoption of new technologies not only align perfectly with the company's environmental objectives, but are also an increasingly stipulated requirement from customers - key factors that lead to the HP LX800 installation.
"As well as being asked to utilise more environmentally-friendly technologies, we also strive hard to encourage customers to select more sustainable options", continued Duyckaerts. "The HP LX800, together with the multiple-substrate printing advantage of its latex inks can help meet these goals and enables us to undertake a greater diversity of larger-sized applications that also deliver stunning visual quality."
Having installed the trio of HP equipment in the last few months, GSI Printing was quick to integrate the new firepower into its printing operations. Indeed, according to Duyckaerts, the HP Scitex FB7500 in particular, made an immediate impact on a project undertaken on behalf of major sports retailer, Decathlon. During the summer, the company capitalised on the FB7500's ability to print to an extensive range of sheet-fed material, which saw it produce a range of eye-catching in-store POS graphics.
"We only had a very tight timeframe in which to print the Decathlon graphics, and despite the fact that we were printing variable-data to a range of materials - such as foam- and corrugated-board - maintaining consistent colour accuracy was critical", he explained. "We were delighted that the HP Scitex FB7500 Printer lived up to our expectations and, as is the case with our other new HP equipment, it has since proved its worth on a number of other high profile customer projects."
GSI Printing employs nearly 40 people throughout its operations and shares a 15,000m² facility in Kontich with its partner, Print and Display - a leading provider of large format offset poster printing and POS displays.
(1) In central-Europe. According to standard ASTM-D2565-99.
Netherlands-based America Digitaal Druk has produced wall panels illustrating a tropical forest for Emma's Children's Hospital (part of University Hospital Amsterdam) following the renovation of their wards. The biggest challenge was to perfectly match the panels to create a wall that would come to life when you walk past it. This was achieved with the Inca Eagle 44 by printing on to 18 two-part lenticular panels designed so that, when viewed from slightly different angles, the images appear to move. These panels were then laminated onto Dibond before being mounted in the hospital. The wall has a stunning effect and has helped to create a tranquil place in which patients, parents and visitors can relax as well as creating a pleasant environment in which to work.