18 Aug 2019

HP announces enhancements to HP WallArt Suite at Heimtextil

HP WallArt environment 1 LFR

HP Inc. has introduced new enhancements to the HP WallArt Suite platform, an easy and innovative web-to-print experience designed to help small-to-medium sized print service providers (PSPs) in the decoration space.

The unique technology was created exclusively for HP’s line of Latex printers to address rising demands for e-commerce integration between PSPs and customers and is the first HP solution to integrate everything from the design process to quotes and customer orders in one place.  

“Our PSP customers have told us they want easy-to-use applications and affordable, intuitive software that makes printing and communication with their customers easier,” said Joan Pericot, Large Format Marketing Director, HP Inc. “With the new HP WallArt Suite platform, PSPs and their customers can manage everything from design to order information in real time.”

The New HP WallArt Suite has been redesigned with a clear strategic vision of being the first open platform in the large-format market that allows the integration of different digital content apps and new application development.

HP WallArt Children Room LFR

HP at Heimtextil 2016

HP will showcase its latest portfolio of solutions at Heimtextil 2016 on the HP Latex 310 and HP Latex 360 printers as well as the recently introduced HP Latex 3500 printer, which is ideal for high-volume, dedicated application production. The platform will be displayed on these various printers at the HP booths detailed below:

At the HP booth at Heimtextil (Hall 4, stand C15), HP will showcase an exciting display of design works by Robin Sprong, who developed the concrete wallpaper for the production area, designer Agustina, who designed the HP Latex concept proofing area, and designer Victoria Dvorzhanska, winner of “Best Digital Wallpaper Design” in 2015, who will showcase her winning wallpaper design throughout the exhibit.  The hospitality area was designed by interior design studio Eque y Seta.

In addition, HP will also have presence at Hall 5.1, booth C29, displaying the new application solutions for window coverings demonstrating HP Latex Printing Technology enables virtually unlimited design options with highly efficient production.

More information about HP solutions for wallcoverings is available at www.hp.com/go/latexdecoration and on YouTube at www.youtube.com/hpgraphicarts and through the HP Graphic Arts Twitter Feed, www.twitter.com/hpgraphicarts. HP WallArt users are invited to showcase their wallcovering installations with the global design community on the HP for Designers Facebook page at
www.facebook.com/hpdesigners and via Twitter using #HPWallArt.

Hollywood Monster creates Cineworld Star Wars wall-graphic using CMYUK’s Utack media

Star Wars: The Force Awakens Cineworld Wall Graphic (Broad St, Birmingham)

Hollywood Monster has created a stunning 15m x 4m wall graphic for Cineworld Birmingham Broad Street to help launch this year’s biggest film – Star Wars: The Force Awakens.

Large format Epson-printed artwork wins ACE Award

Epson ACE Award image LFR

A stunning piece of contemporary art installed on the west wall of St Michael’s Church, Camden, ‘HS’, has won the ACE Award for Art in a Religious Context. Designed and created by artist Maciej Urbanek, the large-scale artwork measures more than 60 sqm and was printed using an Epson large format printer and media.

The ACE Awards were set up in 2003 to draw attention to standards in religious art and design and celebrate the successes and diversity of architectural and artistic projects in religious buildings throughout Britain. The winners of the 2015 Awards were announced at a reception held in the remarkable setting of King’s College Chapel, London.

A graduate of Goldsmiths College and the Royal Academy of Arts, Maciej is currently Photography Tutor at the Royal Academy Schools, while still developing his art practice producing large-scale printed works. He was introduced to Epson within the RA Schools’ Epson Digital Media Suite and has used Epson materials and equipment since he was a student so knows the technology well.

“Epson were very generous in offering me the use of their print facility at Hemel Hempstead in order to produce the 27 pieces that make up the installation,” says Maciej. “Not only did they provide their facilities but also their expertise. It simply wouldn’t have been possible without their help and support.”

The large scale photographic work impressed judges with its ‘drama and theology’ and its ability to ‘speak mysteriously and powerfully’. Maciej says: “I’m delighted with the finished piece and the fact that it has created a focal point for the whole community to enjoy. I’m also very happy it has won the ACE Award!”

[Image caption: ACE Award winner ‘HS’ by Maciej Urbanek, installed in St Michael’s Church, Camden.]

Proxama Network brings beacon technology to blowUP media’s East London banner package

Pernod Ricard London Brick Lane

Proxama PLC today announce an exclusive partnership with blowUP media UK that will extend the reach of The Proxama Network in the UK to 263 million consumers annually.

Proxama will install the technology on blowUP media’s East London Giant Poster network, which has a unique ability to reach young, technologically super-literate millennials, who are usually early adopters and style leaders to their peers.

The beacon-enabled Giant Posters will offer brands the ability to deliver in-the-moment contextual mes-saging to consumers’ smartphones, as they come within close proximity of the large-scale outdoor adver-tising displays. The beacons enhance a brand’s in-app consumer experience, delivering campaign data and analytics that relates to specific locations and a measurable end-to-end customer journey.

blowUP media‘s East London network has attracted a wide range of advertisers keen to reach the young early adopters around London’s Tech City, a high-powered centre of innovation, fashion, design and so-cial entertainment. blowUP media also has the largest network of Giant Posters in Europe, along with digital screens in top city centre locations, delivering impactful advertising to millions of consumers for major tier 1 brands.

The Proxama Network is a network of Bluetooth Low Energy (BLE) beacons that has rapidly expanded over the last 6 months. Recent partnerships with Exterion Media, Ubiquitous and Eye Airports have led to beacon-enablement of buses, taxis and airport media sites; transforming them into intelligent in-the-moment, proximity mobile marketing channels for brands to utilise as part of their mobile strategies.

Jon Worley, CEO of the Proxama Marketing division said “This new partnership hits another exciting milestone for The Proxama Network. The potential audience reach of this new partnership with blowUP media alone, is massive. Over 72 million consumers will come into close proximity with these new beacon-enabled advertising boards every year. By applying beacon technology to an already impactful advertising channel, brands will have an opportunity to deliver con-textually relevant and campaign specific messaging to people moving in and around this very tech savvy area of London. What’s more, brands using these Giant Posters, can use the beacons to help gather data and analytics to inform and complement their consumer mobile marketing strategy. Incorporating bea-cons in to a billboard advertising campaign will add a valuable listening tool that will help to shape the success of future advertising campaigns.”

Simon Russell, Sales Director of blowUP media said “Applying beacons to our network of Giant Posters around East London where there is a high concentra-tion of early adopters and smartphone penetration, will offer an exciting new advertising platform for brands to connect the physical and digital. This technology, either used as stand alone or in conjunction with the iconic poster sites will allow advertisers to affect how and when passers-by pay attention to the displays and, when integrated into campaign strategy, has the potential to raise the engagement levels even further.”

The beacon-enabled East London pack will reach audiences on Great Eastern Street, Old Street, Kingsland Road and Brick Lane. The Giant Posters will be ready for the first beacon-enabled campaigns from November 2015.

Arlon hosts 'Automotive World Wrap Mania' competition at SEMA 2015

Arlon The Wrap Society

At the 2015 SEMA Show in Las Vegas, Nevada, Arlon brought together installers from all over the world into one booth for a prestigious wrap competition hosted by Arlon, “Arlon Automotive World Wrap Mania”.

The event started off with 6 teams, each with 5 installers, competing for the title of “Best Quality Wrap” or “Most Creative Wrap”. Each team brought unique qualities, skills and their creative minds to the competition which attracted crowds from all over the show floor.

The Arlon Automotive World Wrap Mania competition gave these top installers the first opportunity to work with the newly released Ultimate PremiumPlus™ Silver Chrome, and other Arlon favorites including: Blue Aluminum and Toxic Green. Each team was tasked with wrapping half of a vehicle in a limited three hour timeframe which included the most complex areas of the vehicle. A team of Arlon Automotive specialists judged each team’s execution on quality and creative design. After a neck to neck performance from each team, the competition proved to be a battle to the end.

The Wrap Society led by Team Captain, Niel Scotto of ND Vinyl, was awarded the “Best Quality Wrap” and the “Most Creative Wrap” was awarded to Team R.I.C.O. led by Team Captain, Carl Brewer of The Wrap Installers. Both teams showed exceptional skills in each category which led to their victory.

"Each Arlon wrap competition presents a unique set of challenges for the installers and this year’s competition did not disappoint. The inclusion of Arlon’s new Silver Chrome demanded a higher level of skill and innovative thinking from the installers,” states Ritchie Daize, Business Development Manager – Automotive, Arlon Graphics, LLC.

Arlon Team RICO

 

Hollywood Monster creates wow factor for Morris & Company property launch

CMYUK Morris

Specialist wide format print and consumables provider CMYUK and client Hollywood Monster recently teamed up to create a massive promotional graphic to help national commercial property developer Morris & Company launch the latest phase of its Vanguard trade park site in Shrewsbury.

Robin East, CMYUK Director explained: “Morris & Company approached us to ask the best way of creating a stunning temporary graphic to cover the outside of their new units. We introduced them to our customer Hollywood Monster, as we knew they had the skills and the kit to deliver a display that reflected the high end specification of the commercial units on offer.”

Hollywood Monster printed the 5m x 17m graphic with their VUTEk GS3250 printer using CMYUK’s UTACK Multi-surface repositionable and removable textile material, on 25m x 1220mm wide strips that were then mounted directly onto the building’s cladding.

Simon McKenzie of Hollywood Monster said: “We knew that as a temporary graphic the installation needed to be removable without causing any damage, which made the UTACK media the perfect answer. The adhesive is strong enough for even an outside installation like this one, but when removed it leaves the surface intact with no residue.”

Kate Watkins from Morris & Company said: “Vanguard trade park in Shrewsbury is one of our most successful developments in the Midlands, attracting respected national brands and business start-ups. Our campaign had to support this established brand profile as well as promote the commercial messages of the new phase of trade counter units as being versatile and flexible spaces combined with contemporary and quality design.

“We wanted to step change the traditional For Sale property boards and bring high impact visuals with edgy design to the development. The hoardings had to communicate the core values and USPs, as well as be visible from the main thoroughfare. This campaign needed the wow factor!

“The solution advised by CMYUK to work with Hollywood Monster was certainly the right option for us. The level of service, speed and accuracy to which they delivered the end product was nothing short of exemplary. The boards offer complete visual impact and the quality of the print gives clarity and vibrancy to the designs.”

Robin added: “It’s our aim at CMYUK to look for complete solutions for our customers, and the graphics produced by Hollywood Monster really were the business – not just raising awareness of the units’ availability but showing how easy it is to make stunning temporary graphics that have a real impact.”