29 Nov 2021

Kornit Digital provides on-demand fashion production technology for Project Runway

With its print width of 1.8m, the Kornit Allegro is the world’s only single-step digital textile printing system

Kornit Digital has announced that its digital roll-to-roll printing system, the Kornit Allegro, will play a critical role in the next episode of Lifetime’s Emmy-nominated Project Runway.

Roland DG UK wraps up Bill Bailey's St Pancras Performance

Roland Bill Bailey piano3 LFR

Earlier this year, comedian Bill Bailey surprised commuters at St Pancras International train station with a pop-up performance on Roland (UK) Ltd’s LX-7 digital piano. The activity was a part of the world leader in electronic musical instruments’ promotion for the newly launched product, with a competition for entrants to take one home. Keen to maximise the impact of the LX-7 digital piano, Roland (UK) Ltd turned to sibling company Roland DG UK and wrap-specialist Think Image to collaborate on the production of the wrapped graphics, ensuring that the instrument was not only heard, but the competition mechanic was clearly visually communicated.

Tony Lane, of Bristol-based Think Image, produced the piano wrap on his Roland DG SOLJET PRO 4 XR-640 print and cut machine, a part of the SOLJET PRO series, offering high-speed, high-quality production in 7- and 8-colour configurations for versatility. The crisp lettering and vibrant text colours could be clearly seen on the piano, directing onlookers to take part in the promotion.

Tony said: “As a branding and graphics company we know accuracy is essential for global brands such as Roland UK. Colour matching and print-and-cut on our Roland kit is not only accurate every time but very simple to use. That's why we love and buy Roland DG printers.”

Roland UK’s promotion proved to be a success, with more than 2 million people viewing Bill Bailey’s performance recording posted on their Facebook page. The competition mechanic saw many talented individuals entering by recording themselves playing the Roland LX-7 piano live in St Pancras station and posting their videos online, the most popular of which can be seen here: http://www.roland.co.uk/stpancraspiano/. In all entry videos the clear and simple wrap communications can be seen to help further promote the competition. And the worthy winner was announced as being Davide Stramaglia, selected by Bill Bailey from all of the entrants.

Natalie Lewis, Marketing Manager at Roland UK, said: “This promotion was a fantastic opportunity to work with Roland DG technology; in such a public environment we knew we wanted messaging that would accurately reflect our brand colours, and most importantly stay pristine and vibrant for the duration of our LX-7 piano’s stay at St Pancras. The wrap by Think Image provided both of these things and more.”

Roland DG’s technology is the ideal solution for wrapping on a wide variety of objects, from vehicles to pianos or anything in-between. The new TrueVIS range, the VG series and SG series, also offer businesses an easy print and cut solution for producing both wraps and decals for a wide range of surfaces. As well as this, The Roland DG Academy also offers vehicle wrap courses for those interested in learning the art of wrapping.

Roland Bill Bailey piano2 LFR

To find out more about Roland UK’s range of instruments, visit www.roland.co.uk

To find out more about Roland DG UK’s print technology, visit www.rolanddg.co.uk

Pixartprinting reveals heritage of European cities with London Floors

London Floors - St. Pancras Renaissance Hotel

Pixartprinting has revealed more of the fascinating multicultural heritage of Europe's major capitals with London Floors.

Signwright (UK) finishes on time with support from William Smith

There were 27 separate elements to the project, the largest of which were the back wall panels.

Support and advice from William Smith’s technical sales team enabled Signwright (UK) to secure and complete on time a prestigious contract for Beverley Race Course.

blowUP media announces new package of key sites in London

The Great Eastern includes four high impact Giant Poster sites including Arnold House, a new addition to the blowUP media portfolio, and will allow advertisers to target the area’s creative, tech and fintech audience at work and play.

blowUP media UK is launching a new package of key sites in the heart of London’s Tech City and vibrant Shoreditch area - The Great Eastern.

Spin Print teams with Barnsley FC to help fans re-live playoff glory

Spin Print’s Dan Brook and his specially designed wallpaper in BFC’s new exec boxes

Spin Print, the Barnsley-based print specialist, has teamed up with Barnsley Football Club to help fans re-live one of the club’s most memorable moments.